#BoycottSephora: A Case Study

How a Brand’s Image can be Destroyed in Seconds On January 29, makeup influencer Amanda Ensing shared a sponsored video featuring Sephora products on Instagram. What next transpired was a classic example of a brand crisis created within seconds. Within minutes of her posts, social media users discovered previous posts of Ensing’s promoting the riots […]

Vaccine Disinformation: Part Two

Download the report here In ongoing efforts to protect the public from COVID-19 disinformation, Cyabra continuously analyzes the thousands of conversations taking place across social media regarding COVID-19 vaccines. Following the first report of our vaccine disinformation series, part two of the series contiues to highlight disinformation regarding vaccine side effects as well as campaigns […]

Vaccine Disinformation- What Does it Really Mean?

Vaccine Disinformation- What Does it Really Mean? As the world begins to deploy COVID-19 vaccinations, the news is flooded with articles about the threat of vaccine disinformation. These articles claim that fake news and disinformation surrounding the vaccines is rampant and influencing the public’s view of the vaccine. However, what remains unclear is where this […]

Vaccine Disinformation: Part One

Download the full report now With COVID-19 vaccines currently being developed and deployed worldwide, the public now faces its next public health challenge- that of disinformation. In efforts to shed light on some of the ongoing fake campaigns circulating on social media, Cyabra used its AI based solution to scan these conversations to gain a […]

Chinese Disinformation Campaign

Download the full report Background With a long history of diplomatic tension between China and Australia, relations in the first half of 2020 significantly deteriorated. In April 2020, Australian Prime Minister Scott Morrison called for an international investigation on the origins of the coronavirus, leading the Chinese government to dub this proposal as political manipulation. […]

Fake news spread on social media does real harm to our divided society | Opinion

By Scott Mortman, Senior Advisor at Cyabra When President Trump announced on social media that he had been diagnosed positive for the coronavirus, a huge number of people on social-media questioned whether the news was real. To counter this “fake news” skepticism, the White House released a video and photos of the president taken at […]