Disrupting Disinformation: Cyabra & Lew’Lara\TBWA Announce Social Monitoring Partnership
Brazilian PR agency Lew’Lara\TBWA is known for representing brands that disrupt the creative space. Like when they launched the new Nissan Versa by covering it with stickers of tweets complaining about sedans. They challenged the preconceived notions about the car segment and drew major attention for Nissan in Brazil. In that campaign, TBWA proved […]
