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1 in 4 Profiles in #BoycottWaitrose Is Fake

British supermarket chain Waitrose, with over 300 stores and £7 billion ($8.8bn) in revenue, is going through a significant brand reputation crisis online.  But how much of it is led by fake profiles?  Cyabra has identified a disconcerting 24% fake profiles in the discourse around #BoycottWaitrose and parent company #BoycottJohnLewis.  Here’s why this trend is […]