Pride Month and Rainbowashing

Consumer rage grows as brands celebrate Pride Month while supporting anti-LGBTQ politicians.

Sentiment analysis and hashtag analysis of brands celebrating Pride Month while supporting anti-LGBTQ politicians and organizations, which were exposed on social media and found themselves blamed for Pinkwashing and facing major consumer hate as a result.

#Brand Reputation

Share this report
US dollar bills scattering across rainbow flag stripes, symbolizing brands profiting from Pride Month
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Cracker Barrel Backlash Amplified by Fake Profiles

August 25, 2025

Following Cracker Barrel's logo change, Cyabra uncovered a fake campaign attacking the company's reputation online.

#Brand Reputation, Stocks

McDonald’s – Social Media Analysis

June 18, 2024

Cyabra analyzed the main narratives and fake accounts contributing to negative sentiment around McDonald's.

Line area chart comparing positive versus negative McDonald’s mentions on social media between 25 May and 23 June 2024; headline stats show 1,338 total profiles and 488 (36%) classified as negative spreaders

#Brand Reputation

Russian Bots

April 2, 2024

Cyabra determines the proportion of fake Twitter (X) accounts discussing Ukraine in December.

Network visualization of online bot clusters showing three fake anti-Ukraine campaigns directed at Israeli, U.S.-Israeli, and French audiences

#National Security