Pride Month and Rainbowashing

June 18, 2022

Consumer rage grows as brands celebrate Pride Month while supporting anti-LGBTQ politicians.

Sentiment analysis and hashtag analysis of brands celebrating Pride Month while supporting anti-LGBTQ politicians and organizations, which were exposed on social media and found themselves blamed for Pinkwashing and facing major consumer hate as a result.

#Brand Reputation

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US dollar bills scattering across rainbow flag stripes, symbolizing brands profiting from Pride Month
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