Boycott Similac
Authenticity analysis of the profiles spreading negative Twitter conversation on Similac.
Analysis of over 20,000 Twitter accounts who commented on Similac and Abbott found that just over 5% of comments were from inauthentic users. However, in total, nearly a quarter of comments were negative, with much of the negative commentary coming from authentic users, many of whom regularly comment on parenting matters. Two inauthentic users who drove negative commentary were heavily tied into a community of inauthentic accounts.
#National Security
Fill up the form below and receive the full report directly to your inbox
Related reports

Social Risk Analysis – Smithfield Foods
March 1, 2023
Online profiles spread extremist content against Smithfield Foods prior to protests.

Disinformation Campaigns Target Tanzania’s Upcoming Election
July 14, 2025
Cyabra reveals how disinformation threatens the integrity of Tanzania’s 2025 elections.

