Cyabra Helped WM Understand the Online Behavior of Communities, Discover New Customers, and Protect True and Authentic Online Discourse
Wonder Woman 1984 (“WW84”) was criticized even before it was released. Cyabra helped Warner Media separate the real from the fake, find and amplify the enthusiastic influencers, and make more with their marketing budget. Cyabra also uncovered that much of the criticism was driven by fake accounts.
Manager of Social Insights & Technology, Warner Media
In advance of the release of Wonder Woman 1984 (“WW84”), WarnerMedia set Cyabra a challenge:
Focusing Marketing Efforts & Budget on Real Profiles
Cyabra scanned almost 280K profiles that discussed WW84 on social media, before and after the movie’s release. Much of the sharp increase in negative sentiment was aimed towards the film’s star, actress Gal Gadot. Cyabra identified a community of over 25K fake profiles that represented a potential threat to Warner Media’s brand reputation, and could then be reported and removed.
Cyabra also identified the enthusiastic influencers and community leaders on Facebook, Twitter, and Instagram, helping WM focus their marketing efforts on the authentic voices and communities to grow their digital footprint and market share online.
WarnerMedia is part of Warner Bros. Discovery, one of the largest media companies in the world. WM manages popular digital sites of streaming services such as HBO NOW and DC Universe, and media brands such as CNN, Cartoon Network, Warner Bros, and New Line Cinema, with hits like Wonder Woman, Superman, Game of Thrones, South Park, Scooby-Doo and many others.
Cyabra is a social threat intelligence company.
Cyabra uncovers threats to your company, product, people, and places by exposing disinformation and taking down malicious actors and bot networks online.
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