Aldi Social Media Analysis
Analysis of online content regarding Aldi and its competitors by inauthentic accounts.
Sampling the online conversation regarding Aldi showed that overall the brand is discussed in a positive light on social media. Some 2.5% of accounts taking part in the conversation were inauthentic, which puts Aldi second only to Lidl, which attracted 3.6% inauthentic content. However, fake profiles had as significant an impact on the discourse as authentic profiles. The brand in this sector with the most exposure to customers is Walmart.
#Brand Reputation
Related reports
Pandora Papers
October 2, 2021
Identifying inauthentic accounts leading the discussion on Pandora Papers in Korea.
Impersonation – Trident Gaming
April 3, 2023
A fake profile using social phishing methods to impersonate a Trident account.
Engagements Vs. Exposure – 5 PR Misconceptions
January 16, 2023
An analysis of common PR Misconceptions on social media.
