Aldi Social Media Analysis
Analysis of online content regarding Aldi and its competitors by inauthentic accounts.
Sampling the online conversation regarding Aldi showed that overall the brand is discussed in a positive light on social media. Some 2.5% of accounts taking part in the conversation were inauthentic, which puts Aldi second only to Lidl, which attracted 3.6% inauthentic content. However, fake profiles had as significant an impact on the discourse as authentic profiles. The brand in this sector with the most exposure to customers is Walmart.
#Brand Reputation
Related reports
Prime Minister Sanna Marin – Research Analysis
August 1, 2022
Analyzing the tone of online discourse surrounding Prime Minister Sanna Marin.
Insider Threats – Amazon
February 1, 2023
Uncovering prior Amazon employees sharing content attempting to harm the brand’s reputation
Brand Reputation & Crisis Management – Bud Light
June 9, 2023
Cyabra researched the coordinated boycott against Bud Light.
