Inauthentic Activity in the Run-up to Election Day 2026
Cyabra’s final assessment of inauthentic activity across five 2026 US midterm races on X, Facebook and Instagram, with findings and a look ahead to 2028.
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Cyabra's objective was to ascertain the proportion of discussions on X related to the upcoming U.S. elections, with a specific focus on Biden and Trump.
We analyzed popular hashtags associated with the upcoming U.S. elections on Twitter, categorizing profiles based on their authenticity and identifying their main narratives and discussion topics.
Cyabra’s final assessment of inauthentic activity across five 2026 US midterm races on X, Facebook and Instagram, with findings and a look ahead to 2028.
Cyabra’s analysis of six competitive 2026 midterm races found coordinated inauthentic activity in every race, concentrated in candidates’ replies sections.
Sony's decision to phase out physical PlayStation discs activated a pre-organized movement, attracted coordinated inauthentic amplification, and generated over 100 million views before the brand had responded.