Cyabra Named Innovation Leader by Frost & Sullivan

Boycott Similac

Authenticity analysis of the profiles spreading negative Twitter conversation on Similac.

Analysis of over 20,000 Twitter accounts who commented on Similac and Abbott found that just over 5% of comments were from inauthentic users. However, in total, nearly a quarter of comments were negative, with much of the negative commentary coming from authentic users, many of whom regularly comment on parenting matters. Two inauthentic users who drove negative commentary were heavily tied into a community of inauthentic accounts.

#National Security

Share this report
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

2024 US Presidential Elections Highlights

November 26, 2024

A round-up of the fake campaigns, disinformation, and online attacks that surrounded the US presidential race.

#Elections, National Security

CNN Social Media Analysis

July 2, 2022

An analysis of inauthentic accounts leading conversations about CNN on social media.

#Brand Reputation

Taliban’s takeover of Afghanistan

August 2, 2021

Identifying fake stories spread on Twitter following the Taliban takeover of Afghanistan.

#National Security