Boycott Woolworths – Fake Activity Analysis
Cyabra identified the involvement of fake accounts surrounding the boycott of Woolworths.
After calls for the boycott of Woolworths surfaced on X, Cyabra identified the involvement of fake accounts in the online discourse.
16% of the conversation on X was generated by fake accounts which manipulated the discourse surrounding the brand and had the potential to reach 1,234,000 views.
#Brand Reputation
Related reports
The effect of the pullout from Russia on the online discourse toward brands
March 2, 2022
An investigation into Twitter conversations surrounding five brands' business decisions with Russia.
Fake Campaigns – Amazon
May 11, 2023
Cyabra detected fake profiles participating in spamming campaigns discussing Amazon.
Lithuanian-Russian Relations
May 1, 2024
Cyabra analyzed the narrative around Lithuanian-Russian relations on Facebook and X.
