Boycott Woolworths – Fake Activity Analysis
Cyabra identified the involvement of fake accounts surrounding the boycott of Woolworths.
After calls for the boycott of Woolworths surfaced on X, Cyabra identified the involvement of fake accounts in the online discourse.
16% of the conversation on X was generated by fake accounts which manipulated the discourse surrounding the brand and had the potential to reach 1,234,000 views.
#Brand Reputation
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