Engagements Vs. Exposure – 5 PR Misconceptions
An analysis of common PR Misconceptions on social media.
Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.
#Brand Reputation
Related reports
Disinformation Brand Reputation – WalletInvestor
May 11, 2023
Cyabra identified a bot account that spreads disinformation about WalletInvestor.
Data Leaks – JPMorgan
August 13, 2023
Within hours, a Twitter profile received JPMorgan's CEO contact details.
Ticketmaster Impersonations
March 21, 2023
An analysis of fake profiles impersonating Ticketmaster customer service pages.