Pepsi – Social Media Analysis

Cyabra assessed the impact of negative discourse and the fake profiles discussing Pepsi online.

Cyabra detected a spike in negative sentiment toward Pepsi on X, Facebook and Instagram, featuring comparisons between Pepsi and its competitors, Coca-Cola and Dr. Pepper.

Moreover, 34% of the conversation about Pepsi was generated by fake accounts which aimed to boycott the brand.

#Brand Reputation