PR Misconceptions – Posting Times
Individual brand analysis of customers’ social activity identifies optimum times for posting.
While most brands post their social content during convenient office hours, these are rarely the optimal times for content to be seen. Analysis of customer peak online activity on different platforms for three brands—Heineken, Lego and Google—shows that the ideal posting profile can vary wildly from brand to brand and platform to platform.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Climate Crisis Misinformation Report
January 2, 2022
An analysis of climate change misinformation spread by real and fake profiles.
Impersonation – Trident Gaming
April 3, 2023
A fake profile using social phishing methods to impersonate a Trident account.
Brexit Disinformation Campaign
January 2, 2020
Analysis of fake accounts discussing Brexit and the harm of negative messaging.
