Social Risk Analysis – Smithfield Foods
Online profiles spread extremist content against Smithfield Foods prior to protests.
Cyabra identified calls for protest against Smithfield Foods circulating on Twitter. The user's harmful content increases the risk for raised tension at the protests. Cyabra was able to discover the negative comments, some of which posed a serious threat of damage to the brand’s reputation.
#Brand Reputation
Related reports
UK Vaccine Disinformation Report
February 2, 2021
A planned campaign spreading Covid vaccine disinformation on Twitter and Facebook.
Engagements Vs. Exposure – 5 PR Misconceptions
January 16, 2023
An analysis of common PR Misconceptions on social media.
Shell Social Media Analysis
August 2, 2022
Competitor analysis for Shell and its main rivals, and analysis of results.
