Inauthentic Activity in the 2026 Retail Boycott Conversation
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra is Named a Market Shaper in the June 2026 Gartner® Emerging Market Quadrant for Narrative Intelligence – Startup Vendors
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Over the past two years, Cyabra has conducted a thorough investigation into the activation methods and strategies of fake campaigns originating from three key regions: the Gulf countries, China, and Russia.
Cyabra uncovered fake campaigns that focused on Iran, Moscow, Hamas, and others, with an overall potential reach of 569.9 million views.
This research aims to analyze the different techniques of state-backed fake campaigns and uncover the agenda behind foreign influence operations, to better understand the global security risk they create.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.