Cyabra Launches Deepfake Detection

Waitrose & Partners

Fake campaign of profiles targeting the brand

Cyabra scanned social media platforms to determine the proportion of Twitter discussions advocating for a boycott of Waitrose & Partners, as well as the involvement of fake accounts attempting to manipulate the discourse surrounding the brand.

#Brand Reputation

Share this report
Collage of three social media screenshots each marked FAKE, showing a cricketer raising a bat, an Urdu quote on a dimly lit room, and an emoji-laden English post, illustrating examples of misinformation flagged in the report
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Insider Threats – Toyota

February 1, 2023

Discovery of former Toyota employee sharing harmful content to the brand's reputation.

Tweet by a former Toyota Group employee alleging the company treats workers like disposable parts and positions itself in right-to-work states to keep union membership low, posted on Feb 22 2023

#Brand Reputation

Brand Reputation & Crisis Management – Bud Light

June 9, 2023

Cyabra researched the coordinated boycott against Bud Light.

#Brand Reputation

Tariffs and Their Impact on International Brand Reputation

May 26, 2025

Following the new US tariffs, Cyabra uncovered a massive fake campaign promoting purchases directly from China.

Cluster visualization of social media conversations about tariffs and brand reputation, with circles sized by engagement and colored red or green to indicate sentiment; top banner displays 927 engagements and 1.4 million potential views

#Brand Reputation, Stocks, Threat Actors