Burger King – Social Media Analysis

June 5, 2024

Cyabra analyzed the main narratives and fake accounts driving negative sentiment toward Burger King.

Cyabra detected a spike in negative sentiment surrounding Burger King on X and determined that 37% of content was negative.

Fake profiles largely distributed the content which posed reputation risks to the brand, accounting for 39% of profiles discussing Burger King.

#Brand Reputation

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Line graph tracking Burger King–related social media profiles between 25 May and 23 June 2024, displaying 862 total profiles with a peak surge at the end of May; green line represents 524 authentic profiles (60%) and red line represents 337 inauthentic profiles (39%)
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