Reveal What’s Real in the Conversations That Define Your Brand
The comment section is no longer just a space for reactions. It is where narratives are built, tested, and amplified.
But what if the loudest voices shaping your brand’s reputation are not real people at all?
Across industries, inauthentic accounts and AI-generated content are reshaping online conversations, making it harder for marketers to separate real audience sentiment from manipulated noise. When marketers rely on that noise, the insights that guide strategy become less accurate and less valuable.
Created in partnership with VaynerX, this guide provides a data-backed framework for detecting inauthentic activity, interpreting real audience behavior, and protecting your brand from distorted insights.
What you’ll learn inside:
- How to recognize the early signs of manipulated narratives
- How to apply Cyabra’s ABC Model to separate real engagement from manufactured noise
- A practical model for assessing authenticity across channels
- Steps to validate social insights before they inform creative or media decisions
Get the guide and equip your team with the insight to cut through noise and act with confidence.