The Netflix Effect

August 18, 2022

A study of social trends that followed the most successful Netflix shows.

Any new Netflix hit is followed by massive hype, raising public interest in everything even remotely related to the show. Cyabra analyzed some of the Netflix Effects hypes of the last years to find out which of them peak and die out after everyone has finished binging the show, and which truly change consumer habits. 

#Brand Reputation

Share this report
Illustration of influencers and marketers guiding social-media buzz through a Netflix-branded funnel on a monitor, converting it into coins to depict revenue impact
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Unmasking the Bot-Driven Boycott Of Amazon

June 25, 2025

Following Amazon’s decision to end its DEI programs, Cyabra uncovered a fake network fueling viral boycott campaigns and distorting public opinion online.

Line graph of social media sentiment toward Amazon from February to May 2025 showing two sharp spikes in negative activity, the first rising 905% in late March and the second surging 26,500% in late May, with engagement count of 1,984 and potential reach of 1.7 million views

#Brand Reputation, Stocks, Threat Actors

Portugal Election Manipulation: The Impact of Fake Profiles

May 19, 2025

Cyabra analyzed online discourse preceding Portugal’s 2025 election and uncovered fake campaigns targeting parties and candidates from both sides of the political landscape.

Bar chart of fake-profile engagement in Portuguese election conversations: Chega 411, André Ventura 771, Socialist Party 350, Pedro Nuno Santos 368, Social Democratic Party 81, and Luís Montenegro 406

#Elections, Threat Actors

Disinformation – Hamas-Israel War

October 24, 2023

Cyabra analyzed fake profiles participating in conversations about the Hamas-Israel war.

Two Twitter posts labeled with red FAKE stamps on a purple gradient background, illustrating examples of misinformation circulating about the Hamas–Israel war

#National Security