The Netflix Effect
A study of social trends that followed the most successful Netflix shows.
Any new Netflix hit is followed by massive hype, raising public interest in everything even remotely related to the show. Cyabra analyzed some of the Netflix Effects hypes of the last years to find out which of them peak and die out after everyone has finished binging the show, and which truly change consumer habits.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Engagements Vs. Exposure – 5 PR Misconceptions
January 16, 2023
An analysis of common PR Misconceptions on social media.

Microsoft Hit by Fake Profile Campaign Over “AI Layoffs”
August 21, 2025
Cyabra revealed a coordinated disinformation campaign on X surrounding Microsoft’s "AI-driven layoffs", pushed by fake accounts amplifying divisive narratives to damage the company’s reputation.

Planet Fitness
April 2, 2024
Fake profiles spreading the boycott hashtags, with the first ever mention being fake.

