The Netflix Effect

August 18, 2022

A study of social trends that followed the most successful Netflix shows.

Any new Netflix hit is followed by massive hype, raising public interest in everything even remotely related to the show. Cyabra analyzed some of the Netflix Effects hypes of the last years to find out which of them peak and die out after everyone has finished binging the show, and which truly change consumer habits. 

#Brand Reputation

Share this report
Illustration of influencers and marketers guiding social-media buzz through a Netflix-branded funnel on a monitor, converting it into coins to depict revenue impact
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Impersonation – American Express

May 11, 2023

Two accounts were found to be impersonation American Express customer service accounts.

Twitter profile impersonating American Express titled Ask Amex, featuring the AMEX logo, zero tweets, and a bio claiming the old account was suspended

#Brand Reputation

Waitrose & Partners

April 2, 2024

Fake campaign of profiles targeting the brand

Collage of three social media screenshots each marked FAKE, showing a cricketer raising a bat, an Urdu quote on a dimly lit room, and an emoji-laden English post, illustrating examples of misinformation flagged in the report

#Brand Reputation

Disinformation Ahead of Norway’s 2025 Election

August 10, 2025

Ahead of Norway’s election, Cyabra uncovered a coordinated disinformation network targeting Prime Minister Jonas Gahr Støre,

#Elections, National Security, Threat Actors