The Netflix Effect

A study of social trends that followed the most successful Netflix shows.

Any new Netflix hit is followed by massive hype, raising public interest in everything even remotely related to the show. Cyabra analyzed some of the Netflix Effects hypes of the last years to find out which of them peak and die out after everyone has finished binging the show, and which truly change consumer habits. 

#Brand Reputation

Share this report
Illustration of influencers and marketers guiding social-media buzz through a Netflix-branded funnel on a monitor, converting it into coins to depict revenue impact
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

China Coup 2022

February 2, 2022

Fake news of supposed coup in China spread on Twitter and TikTok.

Side-by-side screenshots of a tweet and a Facebook post spreading rumors about a military coup in China, shown on a purple gradient background

#National Security

Fake Campaign Targeting Ninestar Studios on X

April 14, 2025

Cyabra uncovered a coordinated disinformation campaign designed to undermine Ninestar Studios’ reputation.

Network map showing clusters of coordinated accounts alongside example boycott posts flagged as fake in the Ninestar Studios disinformation campaign

#Brand Reputation, Threat Actors

Trump’s Assassination Attempt:  Disinformation and Fake News

July 14, 2024

Following the assassination attempt, fake profiles spread the narrative that the shooting was staged.

Side-by-side social media posts comparing an authentic photo of Donald Trump with blood on his face after the July 2024 rally shooting and an AI-generated fake image of him smiling, each marked respectively with green REAL IMAGE and red GEN AI labels to highlight misinformation

#National Security