The Netflix Effect

August 18, 2022

A study of social trends that followed the most successful Netflix shows.

Any new Netflix hit is followed by massive hype, raising public interest in everything even remotely related to the show. Cyabra analyzed some of the Netflix Effects hypes of the last years to find out which of them peak and die out after everyone has finished binging the show, and which truly change consumer habits. 

#Brand Reputation

Share this report
Illustration of influencers and marketers guiding social-media buzz through a Netflix-branded funnel on a monitor, converting it into coins to depict revenue impact
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Online Manipulation Ahead of Australia’s 2025 Elections

April 21, 2025

Cyabra analyzed online conversations ahead of Australia’s federal elections and uncovered fake profiles attempting to influence voters.

Collage of three fabricated social media posts labeled FAKE that criticize Labor’s economic record, warn of higher taxes and claim Western Australia’s decline, highlighting online disinformation ahead of Australia’s 2025 election

#National Security, Threat Actors

Starbucks – Fake Profiles And Negative Narratives Analysis

January 20, 2025

Cyabra analyzed online discourse around Starbucks to identify fake accounts, negative narratives, key influencers, and how the brand stands among its competitors.

Network visualization of accounts discussing Starbucks online, with green, red and photo-avatar nodes linked by light-blue connection lines indicating interaction clusters and potential bot activity

#Brand Reputation, Threat Actors

Ticketmaster Impersonations

March 21, 2023

An analysis of fake profiles impersonating Ticketmaster customer service pages.

Three Facebook cover photo updates from a Ticketmaster UK Customer Service page displaying a navy background with prominent gold text reading VIP

#Brand Reputation