The Netflix Effect

A study of social trends that followed the most successful Netflix shows.

Any new Netflix hit is followed by massive hype, raising public interest in everything even remotely related to the show. Cyabra analyzed some of the Netflix Effects hypes of the last years to find out which of them peak and die out after everyone has finished binging the show, and which truly change consumer habits. 

#Brand Reputation

Share this report
Illustration of influencers and marketers guiding social-media buzz through a Netflix-branded funnel on a monitor, converting it into coins to depict revenue impact
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Shell Social Media Analysis

August 2, 2022

Competitor analysis for Shell and its main rivals, and analysis of results.

Table showing Shell scoring 8 overall, outperforming BP 2, Chevron 5 and Exxon Mobil 2 in price, service and online presence ratings

#Brand Reputation

Event & Venue Risk Assessment – Barclays

May 11, 2023

Cyabra discovered an account creating conversations about disruptions to Barclays meeting.

Twitter profile for XR Money Rebellion with a bright yellow-green banner stating “IF OUR LIVES WERE BANKS, THEY WOULD HAVE BAILED US BY NOW” and the Extinction Rebellion hourglass logo

#Brand Reputation

Disinformation Ahead of Norway’s 2025 Election

August 10, 2025

Ahead of Norway’s election, Cyabra uncovered a coordinated disinformation network targeting Prime Minister Jonas Gahr Støre,

#Elections, National Security, Threat Actors