The Netflix Effect

August 18, 2022

A study of social trends that followed the most successful Netflix shows.

Any new Netflix hit is followed by massive hype, raising public interest in everything even remotely related to the show. Cyabra analyzed some of the Netflix Effects hypes of the last years to find out which of them peak and die out after everyone has finished binging the show, and which truly change consumer habits. 

#Brand Reputation

Share this report
Illustration of influencers and marketers guiding social-media buzz through a Netflix-branded funnel on a monitor, converting it into coins to depict revenue impact
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Phantom Fans Influencing the ESPN Conversation

July 29, 2025

Cyabra revealed that 41% of anti-ESPN discourse came from fake profiles, which reached an estimated audience of 150,000.

#Brand Reputation, Threat Actors

Saudi Arabia ‘Neom Project’

January 2, 2020

An analysis of portions of fake accounts commenting on the Neom Project.

Area chart showing October 1, 2021 social media activity about the NEOM project; blue line represents all content peaking at nearly 70,000 posts around noon, orange line shows negative content (~7,000 posts), and red line indicates content from fake profiles (~7,500 posts)

#National Security

Portugal Election Manipulation: The Impact of Fake Profiles

May 19, 2025

Cyabra analyzed online discourse preceding Portugal’s 2025 election and uncovered fake campaigns targeting parties and candidates from both sides of the political landscape.

Bar chart of fake-profile engagement in Portuguese election conversations: Chega 411, André Ventura 771, Socialist Party 350, Pedro Nuno Santos 368, Social Democratic Party 81, and Luís Montenegro 406

#Elections, Threat Actors