The Netflix Effect

August 18, 2022

A study of social trends that followed the most successful Netflix shows.

Any new Netflix hit is followed by massive hype, raising public interest in everything even remotely related to the show. Cyabra analyzed some of the Netflix Effects hypes of the last years to find out which of them peak and die out after everyone has finished binging the show, and which truly change consumer habits.

#Brand Reputation

Share this report

Illustration of influencers and marketers guiding social-media buzz through a Netflix-branded funnel on a monitor, converting it into coins to depict revenue impact

Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Pride Month and Rainbowashing

June 18, 2022

Consumer rage grows as brands celebrate Pride Month while supporting anti-LGBTQ politicians.

US dollar bills scattering across rainbow flag stripes, symbolizing brands profiting from Pride Month

#Brand Reputation

2024 US Presidential Elections Highlights

November 26, 2024

A round-up of the fake campaigns, disinformation, and online attacks that surrounded the US presidential race.

Tweet by account named Scottish Girl reading 'Cats lives matter' and urging people to save cats, accompanied by a photoshopped picture of Donald Trump running through tall grass while holding two kittens, pursued by three barefoot Black men; the post includes the hashtag #CatsForTrump2024 and shows engagement metrics below

#Elections, National Security

Android – Social Media Analysis

June 20, 2024

Cyabra analyzed the influence of fake profiles discussing Android on X and Facebook.

Line chart comparing authentic and inauthentic Twitter accounts (1,742 total) with a highlighted spike in late May, showing 27% inauthentic profiles, plus thumbnail cards of three accounts marked as fake

#Brand Reputation