The Netflix Effect

A study of social trends that followed the most successful Netflix shows.

Any new Netflix hit is followed by massive hype, raising public interest in everything even remotely related to the show. Cyabra analyzed some of the Netflix Effects hypes of the last years to find out which of them peak and die out after everyone has finished binging the show, and which truly change consumer habits. 

#Brand Reputation

Share this report
Illustration of influencers and marketers guiding social-media buzz through a Netflix-branded funnel on a monitor, converting it into coins to depict revenue impact
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

House of Traders: Market Influence and Manipulation on X

August 22, 2024

Cyabra uncovered fake accounts driving traffic Discord channel dedicated to stocks.

#financial, Stocks

Mexico Elections: A Fake Activity Analysis on Claudia Sheinbaum

April 26, 2024

Investigation into fake Facebook accounts boosting narrative surrounding candidate, Claudia Sheinbaum

Analytics dashboard showing 501 total social media profiles, 186 inauthentic profiles (37%), 175 authentic profiles (34%), and a red-green line graph of daily activity from mid-March to mid-April

#Elections

Lithuanian-Russian Relations

May 1, 2024

Cyabra analyzed the narrative around Lithuanian-Russian relations on Facebook and X.

Diagram illustrating coordinated bot campaigns featuring colored network clusters of fake accounts, a sample fake profile with map, a propaganda post labelled NATO vs Russia, and a table listing suspicious profiles and networks

#National Security