The Netflix Effect
A study of social trends that followed the most successful Netflix shows.
Any new Netflix hit is followed by massive hype, raising public interest in everything even remotely related to the show. Cyabra analyzed some of the Netflix Effects hypes of the last years to find out which of them peak and die out after everyone has finished binging the show, and which truly change consumer habits.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Pride Month and Rainbowashing
June 18, 2022
Consumer rage grows as brands celebrate Pride Month while supporting anti-LGBTQ politicians.

Cracker Barrel Backlash Amplified by Fake Profiles
August 25, 2025
Following Cracker Barrel's logo change, Cyabra uncovered a fake campaign attacking the company's reputation online.

How Inauthentic Networks Fueled Indonesia’s Unrest
September 3, 2025
Findings from Cyabra uncover widespread fake profiles manipulating discourse and fueling polarization during Indonesia’s protests.

