Cyabra analyzed viral conversations on X between January 1 and June 20, 2025, following Amazon’s announcement to roll back its DEI programs—triggering two major boycott waves led by the “Economic Blackout” movement.
35% of the 2,889 profiles analyzed were fake, responsible for over 1,500 posts amplifying hashtags like #BoycottAmazon, #AmazonFail, and #EconomicBlackout—framing the backlash as a grassroots uprising.
Fake profiles drove a 905% spike in negative sentiment in February and a 26,500% surge in April; by June, bots made up 55% of accounts discussing Amazon, prolonging the narrative and manipulating consumer perception at scale.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.
