Citibank
Inauthentic users create one-third of negative content regarding Citibank, primarily on Facebook.
Citibank draws commentary on Facebook and Twitter in three main languages: English, Indonesian and Malay; with the majority of comments originating from Singapore, Cambodia and the Philippines. Some 14.7% of accounts posting negative comment about Citibank are inauthentic, and in the English language, inauthentic profiles created about a third of the content. However, the majority of comments were posted to Twitter, accounting for 74% of comments against Facebook’s 26%.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Prime Minister Sanna Marin – Research Analysis
August 1, 2022
Analyzing the tone of online discourse surrounding Prime Minister Sanna Marin.
The effect of the pullout from Russia on the online discourse toward brands
March 2, 2022
An investigation into Twitter conversations surrounding five brands' business decisions with Russia.
Morocco Trade Deals Cancellation over Western Sahara
October 2, 2021
High level of inauthentic profiles within discussions regarding EU-Moroccan trade deals.
