The effect of the pullout from Russia on the online discourse toward brands
An investigation into Twitter conversations surrounding five brands' business decisions with Russia.
Following the Russian invasion of Ukraine, a number of companies opted to withdraw their business from Russia. Analysis of Tweets regarding five brands: McDonalds, Louis Vuitton, PepsiCo, Nestle, and Subway found support from Twitter users for brands that ceased commercial activity in Russia. Some inauthentic profiles were also found calling for boycotts of brands that remained doing business in Russia.
#Brand Reputation, national security
Related reports
Engagements Vs. Exposure – 5 PR Misconceptions
January 16, 2023
An analysis of common PR Misconceptions on social media.
Taliban’s takeover of Afghanistan
August 2, 2021
Identifying fake stories spread on Twitter following the Taliban takeover of Afghanistan.
Insider Threats – Amazon
February 1, 2023
Uncovering prior Amazon employees sharing content attempting to harm the brand’s reputation
