Cyabra’s Insights empowers brands and government organizations to detect and understand online threats in real-time, delivering actionable insights that once required the expertise of an entire team of analysts. Here’s how Cyabra makes it happen:
Too Much Information?
In 2024, nearly every brand you know dedicates time, resources, and specialized roles to monitoring, analyzing, and understanding social media. Marketing teams, brand managers and strategists, crisis management experts, PR agencies, market researchers, customer insights managers, and growth officers – all these professionals rely on social media data and analysis on a weekly, daily, or even hourly basis.
Online attacks against brands have become increasingly frequent in recent years, causing massive financial and reputational damage. In response, monitoring and analysis tools have evolved, now offering an abundance of data: from sentiment to the age and location of those involved, from uncovering dominant narratives to identifying fake profiles spreading disinformation and manipulating social discourse.
While analysts and data scientists thrive on this precise, detailed, real-time information, the sheer volume of data can be overwhelming for most of us. Decoding complex data has become a time-consuming part of our daily work life.
This is where Cyabra’s Insights step in.
Cyabra’s “Insights” in action: detecting fake profiles manipulating the conversation
Navigating the Online Data Maze
Insights takes the overwhelming amount of data gathered by Cyabra’s AI, which continuously monitors and analyzes online conversations and news sites, and breaks it down into easy-to-understand answers and visuals.
With Insights, brands can uncover accessible, actionable results, understand key takeaways, and most importantly, spend less time on analysis and research, freeing up time to use the uncovered data more effectively.
Insights’ Essential Features include:
- Clear, Actionable Visuals: Insights reveals patterns, trends and key metrics, including sentiment, engagement, communities, influencers, geographic and demographic data, hashtags, and peak activity – all while sifting the real from the fake, providing a clear view of the authenticity of conversations.
- User-Friendly Q&A Format: Insights supplies answers to critical questions in seconds – sometimes, even questions you didn’t know you needed the answer to! Insights enables Cyabra’s clients and partners to make informed, confident decision-making, eliminating guesswork and allowing them to focus on the bottom line.
- Automated Disinformation Detection: Insights instantly identifies bots, fake profiles, deepfakes, manipulated GenAI content, toxic narratives, rising crises, harmful trends, and any other threats to brand reputation.
Cyabra’s “Insights” in action: detecting the most viral narrative
The Bottom Line in One Short Line
Insights’ intuitive visuals and automated Q&As are designed around the most common queries and needs of Cyabra’s diverse clients across both private and public sectors. Insights helps brands and governments to instantly uncover harmful narratives, detect fake accounts, and analyze how false content spreads – saving time and resources amd supporting swift responses during critical moments, all without requiring technical expertise.
As we head into 2025, following the largest election year and a record year for disinformation, Cyabra is launching Insights at a pivotal moment. False narratives, fake accounts, and AI-generated content are spreading faster than ever, costing businesses and governments billions annually while eroding public trust and reputations. False news stories are 70% more likely to be shared than true ones, and experts predict that in the coming year, disinformation will become the top challenge for public and private sectors worldwide. With disinformation spiking during high-stakes events like elections, the need for rapid data analysis and response tools like Insights has never been greater.
“Clients often ask, ‘What’s next?’ when confronting disinformation,” said Yossef Daar, CPO of Cyabra. “Insights takes the guesswork out of analysis, giving users a straightforward, visual way to see where false narratives are spreading, who’s behind them, and what’s driving engagement. This enables them to respond to digital threats faster and more effectively.”
Cyabra’s “Insights” in action: detecting the most viral narrative
“Every second matters when countering disinformation,” said Dan Brahmy, CEO of Cyabra. “Insights turns vast amounts of data into clear, actionable knowledge, empowering our clients to uncover the real story behind the data and respond before the damage is done. It’s like having an expert analyst at your fingertips.”
During beta testing, Insights enabled:
- A Fortune 500 company to neutralize reputational damage in minutes after detecting a disinformation spike about its CEO.
- A government agency to uncover and disrupt hashtags fueling disinformation campaigns, enabling quicker interventions.
Insights is now available on Cyabra’s platform. To learn more about Insights and to see it in action, contact Cyabra.
