Cyabra Launches Deepfake Detection

How Media Literacy Protects Us from Threats

US Legislators, educators, and parents: do you know where your state stands on Media Literacy education? New research by MediaLiteracyNow.org, supported by Cyabra, sheds light on Media Literacy Education in public schools across the US. Why is this topic so important, and how can we help?

Media literacy is the ability to access, analyze, evaluate, create, and act using all forms of communication. It’s the ability to decode media messages and assess the influence of those messages on thoughts, feelings, and behaviors, as well as learning to create media thoughtfully and responsibly.

Why is Media Literacy so Important?

Media messages shape our ideas, beliefs, and attitudes. In today’s media environment, there are huge opportunities, as well as major consequences. The rapid advancement of communications technology is allowing greater access to sophisticated tools that are cheap and easy to use.

The accessibility of artificial intelligence tools allows ordinary people to create Deep Fake videos, imitate real voices, and generate human-like text in any style in seconds.

Manipulative messages and information of all kinds, created by individuals, governments, and other groups, represent a great challenge. It’s important to continue to raise awareness of the problem, and at the same time, to raise awareness of how to respond.

Social media is changing us as individuals and as a society. Research shows the online social media tools we use today can have harmful effects that can be life-changing, and deadly, for children. Cyberbullying, online radicalization through gaming, and sextortion, are among the many online harms. In addition, there are physiological and neurological effects we are only beginning to understand.

Can We Do More to Elevate Critical Thinking?

Ideally, US public schools prepare individuals for participation in the economic and civic life of the nation. When our young people leave school ready to participate as well-informed, discerning members of society, empowered to engage, we can avoid the worst consequences of groups and individuals acting on bad information. 

The research studied K-12 schools (kindergarten through 12th grade publicly supported schools) to uncover which states have taken steps toward media literacy education reform through the legislative process. Compared to similar 2020 research, there is a definite rise in states’ and schools’ understanding of the importance of Media Literacy Education. However, it is far from being enough. Only 18 out of 50 states are teaching Media Literacy, which means most of the students in the US are not learning skills to discern the quality of information they find online. They are not learning how to make informed, reasoned decisions about how to use the information and tools at their disposal, or the ethics of those decisions. Meanwhile, they are spending many hours per day navigating a sprawling media landscape, often filled with misinformation, disinformation, portrayals of violence, drug abuse, misogyny, and more.

This research was created with the intent to inform and inspire other states to follow suit.

Media literacy is not a partisan issue. Leaders of the movement include Republicans and Democrats. Most of the new legislative actions have been taken in a bipartisan or nonpartisan way. 

A quality media literacy education teaches students how to think more critically, not what to think. It is not an extra, it is an essential element of education.

Read the full research

 

Related posts

The Power of Influence: Impact of Social Media Personalities on the World

In today's digital age, social media personalities wield great power in influencing cultural trends. These influencers, using their massive online followings, have become key players...

Rotem Baruchin

June 11, 2024

Fake Campaigns Surrounding UK Political Figures

Cyabra analyzed online conversations on X surrounding UK politicians Zia Yusuf and Rupert Lowe, and uncovered coordinated bot networks discrediting Zia Yusuf while amplifying support...

Stylized visualization of interconnected social media profiles illustrating a complex web of influence and information flow, symbolizing online manipulation in UK political discourse

Rotem Baruchin

March 18, 2025

Journalists, Watch Out for Impersonators

Did you hear about the Ticketmaster customer care impersonation? What about the 165 fake profiles impersonating Bank Negara? Other major companies like American Express and...

Confused people reacting to duplicate live journalist profiles emerging from a laptop displaying the Twitter logo, symbolizing social media impersonation

Rotem Baruchin

June 27, 2023