Cyabra Launches Deepfake Detection

“Made in China” or by Bots? Fake Profiles Fuel Tariff Debate

A wave of viral posts hit X earlier this month, slamming US tariffs and calling out luxury fashion brands like Lululemon, Chanel, and Gucci for allegedly misleading consumers about where their products are manufactured. But behind the backlash was something far more coordinated than an authentic consumer response.

Cyabraโ€™s latest investigation reveals that more than a third of the accounts driving this narrative were fake, part of a synchronized bot campaign designed to amplify anti-US sentiment, drag global brands into controversy, and distort public perception at scale.

Hereโ€™s what Cyabra uncovered.

A Bot-Led Backlash

Between April 10th and 16th, 2025, Cyabra analyzed thousands of profiles discussing the new US tariffs, including trending hashtags like #TariffWar and #MadeInChina. 37% of the profiles participating in the discussions on X were fake, generating 1,734 coordinated posts and comments in less than a week.

Bot activity peaked on April 14-16, aligned with the viral spread of influencer posts urging users to bypass American pricing and buy directly from Chinese sellers. Cyabra found that fake accounts systematically boosted these narratives to increase their visibility and credibility, hijacking the conversation in the process.

Anti-US Messaging: An Illusion of Outrage

Cyabraโ€™s sentiment analysis revealed that 41% of content from fake profiles was negative, with messaging focused on framing the US as a declining economic power and a hegemonic force in global trade.

Tweet saying โ€œUS' tariff-led order change is an act of hegemony. #tradewarโ€ with a YouTube link preview titled โ€œChinese officials troll Trump over tariffs after he wanted...โ€ and a video thumbnail showing a blond man in a suit beside a play icon; timestamp reads 12:04 PM Apr 16 2025 with 14 views, and a red โ€œFAKEโ€ label appears in the bottom right

In the picture: A fake account calls the US tariffs an โ€œact of hegemony.โ€ 

One recurring narrative compared America to the Titanic, suggesting the country was headed for a financial iceberg due to its protectionist policies. Another widely shared message claimed that Amazon resellers would collapse under the weight of new tariffs, urging users to cut out U.S. retailers altogether. Fake profilesโ€™ content directly attacking the US had a potential reach of 1.4 million views.

Tweet with blurred profile claims high US tariffs are hurting Amazon sellers and links to a YouTube video, marked with a red FAKE stamp

In the picture: Bots compare the U.S. to the Titanic.

Tweet claiming Amazon sellers are struggling due to tariffs, comparing the US to the Titanic, with an embedded YouTube link about Trumpโ€™s China tariffs and a red โ€œFAKEโ€ stamp in the corner

In the picture: A post from a fake account warning that the tariffs are negatively impacting Amazon sellers.

Luxury Brands Pulled Into a Fake Scandal

The campaign didnโ€™t stop at tariff criticism; it escalated into an attack on global luxury brands.

Cyabra found that 28% of accounts discussing brands like Lululemon, Chanel, and Hermรจs were fake. These accounts pushed two main narratives:

  1. Deceptive Labeling: Posts accused fashion houses of falsely branding China-manufactured goods as โ€œMade in Franceโ€ or โ€œMade in Italy,โ€ framing it as consumer fraud enabled by US trade policy.
  2. Celebrating Chinese Alternatives: Bots expressed support for buying direct from Chinese manufacturers, positioning China as โ€œthe same quality for less.โ€
Fabricated tweet accusing Chanel of falsely labeling products as French-made while producing them cheaply in China, featuring blurred user details and a red FAKE stamp

In the picture: A fake account claiming that luxury brands falsely label China-made goods as โ€œmade in France.โ€

Social media post promoting cheap Chinese apparel, featuring a tweet praising buying direct from China, an embedded video of a woman in a garment factory labeled 'Xianglong Apparel', and a red 'FAKE' stamp in the corner

In the picture: A bot supports buying directly from China.

Combined, content from fake profiles within brand-related conversations received thousands of engagements and had a potential reach of 2 million views.

Fake Campaign, Real Repercussions

โ€œMade in Chinaโ€ wasnโ€™t a spontaneous online protest, but a calculated, coordinated campaign designed to manipulate public perception, fuel anti-American narratives, and weaponize outrage against trusted brands.

The tactics used, including identical messaging, synchronized posting, and repeating hashtags, fit a pattern Cyabra has documented in previous fake campaigns:

  1. Hijack a polarizing issue – in this case, tariffs
  2. Exploit public frustration – like with pricing and trust in global brands
  3. Flood the conversation with fake accounts to make the protest appear both grassroots and widespread

The result: a manufactured scandal that damages brand reputation, confuses consumers, and distorts public opinion.

What Happens When Bots Shape the Story

This campaign is just the latest example of how fake accounts can manufacture virality and exacerbate real-world scandals. The US tariff debate was already controversial, but coordinated bot activity took that tension and escalated it, hijacking the conversation and dragging global brands into the spotlight.

Today, the fight for public trust plays out in real time, across trending hashtags, viral posts, and coordinated comment threads. And often, the loudest voices arenโ€™t even human.

Companies caught in the crossfire of digital manipulation must be prepared to respond quickly, strategically, and authentically. That means:

  • Monitoring sentiment and conversation patterns in real time to detect emerging risks early.
  • Identify who is driving the conversation, whether itโ€™s customers, influencers, or coordinated fake profiles, and understand how their content is spreading.
  • Responding with messaging that is timely, credible, and aimed at the authentic audience, while ignoring noise spread by fake profiles.

To learn more about how to protect your brand from coordinated disinformation and manufactured backlash, contact Cyabra.

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