Brand Reputation
Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!
Disinformation Doesn’t Care About Your Size: Protecting Brand Reputation for SMBs
SMBs face unique challenges when it comes to disinformation threats, which have grown tremendously in recent years. This guide offers practical tips to fight back...
Manipulated Narratives: Navigating the Reputational Maze of Mis/Disinformation
Disinformation campaigns are increasingly targeting brands, using fake profiles and coordinated narratives to distort public perception and damage trust. This article outlines how organizations can...
Frost & Sullivan Recognizes Cyabra for Technology Innovation Leadership
Frost & Sullivan recently analyzed the social media intelligence (SOCMINT) market and, based on its findings, recognizes Cyabra with the 2025 North American Technology Innovation...
How a Fortune 500 Brand Stopped a Disinformation Crisis in Its Tracks
A blockbuster launch spiraled into chaos – viral hashtags, fake claims, and mass backlash. Cyabra revealed 76% came from fake profiles – helping the corporate...
Why Traditional Social Listening is Failing You
This isn’t a theory, it’s a fact: Traditional social listening tools fail to provide the full picture. Corporate communications teams are left struggling to understand...
Fake Profiles Fueled “Economic Blackout Day”
February 28's Economic Blackout Day started as an organic movement, but was amplified by fake profiles, and quickly transformed into an attack against major brands...
How Foreign State Actors Threaten Democracies
Yossef Daar, Cyabra's co-founder and CPO, reveals how state actors like Russia, China, and Iran use AI-driven disinformation to manipulate public opinion and target democracies,...
State Farm’s Wildfire Fallout: Misinformation & Crisis Mis-management
Misinformation claiming State Farm had prior knowledge of the LA fires caused huge damage to the company's reputation online.
“Understanding What is Real and What is Fake is Critical”: Cyabra’s Impact at Golin
Jonny Bentwood, Global President of Data and Analytics at PR agency Golin, explains how Cyabra helps protect clients’ reputations.
2024 Brand Crisis Round-Up – Part 1
A recap of some of the most significant disinformation-fueled attacks and boycotts against major companies in 2024 - and what we can learn from them:
2024 Brand Crisis Round-Up – Part 2
A recap of some of the most significant disinformation-fueled attacks and boycotts against major companies in 2024 - and what we can learn from them: part...
Misinformation Monthly – December 2024
Each month, our experts at Cyabra list some of the interesting articles, items, essays, and stories they’ve read this month. Come back every month for...
Bots Promoting Violent Threats Against Healthcare CEOs
Weeks after the tragic murder of UnitedHealthcare’s CEO, social media discourse continues to rage with misinformation, fake news, and conspiracy theories about the murder, alongside...
Fake Profiles Fueled the Jaguar Backlash
Luxury car brand Jaguar faced a tidal wave of criticism online following a new advertising campaign. The protest appeared to be based on authentic, organic...
How to Counter Toxic Narratives Surrounding Your Brand
Social media platforms have made it easy for brands and companies to stay connected with their customers. Given the openness of these discussions, it's natural...
Who Protects Your Brand From Fake Profiles?
Social media presence is an invaluable asset to every company or brand, no matter how big or small they are. Keeping track of the public’s...
A Binge Boycott: Netflix Attacked by Election Bots
Streaming giant Netflix is one of many brands being swept into the tidal wave of election disinformation, suffering huge harm to their online reputation. Learn...
Trump’s Return to X: Fake Profiles Analysis
Former President Donald Trump officially returned to the platform last August. Trump’s return to X immediately drew thousands of fake profiles. 22% of the profiles...
