Brand Reputation
Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!
How Microsoft’s “AI-related Layoffs” Were Weaponized to Spread Disinformation
Cyabra's Investigation revealed a disinformation campaign surrounding Microsoft's "AI-related layoffs", pushing false narratives, AI-generated images and deepfakes that successfully influenced authentic users to call for...
21% Fake Profiles Engineered Cracker Barrel’s $10.5 Million Logo Crisis
Cyabra uncovered that 21% of profiles attacking Cracker Barrel's logo change were fake accounts, generating 4.4M potential views and contributing to a 10.5% stock drop...
American Eagle Sydney Sweeney Backlash Amplified by Fake TikTok Profiles
Research reveals 15% of American Eagle's TikTok campaign critics were fake accounts that generated 77,000+ engagements, turning a normal ad into a PR crisis. Learn...
Defending Brands and Executives in the Age of Disinformation
When false narratives can go viral in seconds, the old “first hour” of crisis response is now the first 60 seconds. Cyabra’s From Paralysis to...
Cyabra Launches Brand & Entertainment Council: New Alliance Against Brand Disinformation
Cyabra forms elite Brand & Entertainment Council with leaders from UTA and Roc Nation to combat disinformation that have damaged celebrities and major brands. Learn...
How Fake Profiles Fueled #BoycottAmazon
When Target announced plans to roll back its DEI initiatives, backlash spread like wildfire, with hashtags #BoycottTarget and #CancelTarget dominating the conversation, stock prices dropping,...
Cyabra Launches Deepfake Detection to Combat Sophisticated Media Manipulation
Cyabra is excited to announce the launch of its new Deepfake Detection Tool, analyzing videos and images with precision to protect you from disinformation
The Bot Network Collapse That Exposed Iran’s Influence Operation
Cyabra’s latest research reveals how state-linked inauthentic accounts infiltrated online conversations around Scottish independence, amplifying divisive narratives and reshaping geopolitical perception.
From Detection to Redemption: A New Crisis Playbook for Brands
This playbook breaks down the anatomy of modern online manipulation for brands, and shares practical strategies for detecting, defusing, and defending against disinformation-fueled crises. This...
Revealing the Bots Behind Target’s $12B DEI Backlash
When Target announced plans to roll back its DEI initiatives, backlash spread like wildfire, with hashtags #BoycottTarget and #CancelTarget dominating the conversation, stock prices dropping,...
Disinformation Doesn’t Care About Your Size: Protecting Brand Reputation for SMBs
SMBs face unique challenges when it comes to disinformation threats, which have grown tremendously in recent years. This guide offers practical tips to fight back...
Rage Farming & Reputation Risk: What Brands Need to Know
Rage farming is a growing challenge for brands and organizations in the digital age. Philippe Borremans, renowned crisis communications expert, shares his extensive experience working...
Manipulated Narratives: Navigating Brand Disinformation Risks
Disinformation campaigns are increasingly targeting brands, using fake profiles and coordinated narratives to distort public perception and damage trust. This article outlines how organizations can...
Frost & Sullivan Recognizes Cyabra for Technology Innovation
Frost & Sullivan recently analyzed the social media intelligence (SOCMINT) market and, based on its findings, recognizes Cyabra with the 2025 North American Technology Innovation...
How a Fortune 500 Brand Stopped a Disinformation Crisis
A blockbuster launch spiraled into chaos – viral hashtags, fake claims, and mass backlash. Cyabra revealed 76% came from fake profiles – helping the corporate...
Why Traditional Social Listening is Failing You
This isn’t a theory, it’s a fact: Traditional social listening tools fail to provide the full picture. Corporate communications teams are left struggling to understand...
Fake Profiles Fueled “Economic Blackout Day”
February 28's Economic Blackout Day started as an organic movement, but was amplified by fake profiles, and quickly transformed into an attack against major brands...
How Foreign State Actors Threaten Democracies
Yossef Daar, Cyabra's co-founder and CPO, reveals how state actors like Russia, China, and Iran use AI-driven disinformation to manipulate public opinion and target democracies,...
