Brand Reputation
Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!
Manipulated Narratives: Navigating the Reputational Maze of Mis/Disinformation
Disinformation campaigns are increasingly targeting brands, using fake profiles and coordinated narratives to distort public perception and damage trust. This article outlines how organizations can...
Frost & Sullivan Recognizes Cyabra for Technology Innovation Leadership
Frost & Sullivan recently analyzed the social media intelligence (SOCMINT) market and, based on its findings, recognizes Cyabra with the 2025 North American Technology Innovation...
How a Fortune 500 Brand Stopped a Disinformation Crisis in Its Tracks
A blockbuster launch spiraled into chaos – viral hashtags, fake claims, and mass backlash. Cyabra revealed 76% came from fake profiles – helping the corporate...
Why Traditional Social Listening is Failing You
This isn’t a theory, it’s a fact: Traditional social listening tools fail to provide the full picture. Corporate communications teams are left struggling to understand...
Fake Profiles Fueled “Economic Blackout Day”
February 28's Economic Blackout Day started as an organic movement, but was amplified by fake profiles, and quickly transformed into an attack against major brands...
How Foreign State Actors Threaten Democracies
Yossef Daar, Cyabra's co-founder and CPO, reveals how state actors like Russia, China, and Iran use AI-driven disinformation to manipulate public opinion and target democracies,...
State Farm’s Wildfire Fallout: Misinformation & Crisis Mis-management
Misinformation claiming State Farm had prior knowledge of the LA fires caused huge damage to the company's reputation online.
“Understanding What is Real and What is Fake is Critical”: Cyabra’s Impact at Golin
Jonny Bentwood, Global President of Data and Analytics at PR agency Golin, explains how Cyabra helps protect clients’ reputations.
2024 Brand Crisis Round-Up – Part 1
A recap of some of the most significant disinformation-fueled attacks and boycotts against major companies in 2024 - and what we can learn from them:
