Warner Media
The Challenge
Wonder Woman 1984 (“WW84”) was criticized even before it was released. Cyabra helped Warner Media separate the real from the fake, find and amplify the enthusiastic influencers, and make more with their marketing budget.
Cyabra also uncovered that much of the criticism was driven by fake accounts.
How Cyabra Brings Real Values
Cyabra Helped Warner Media Understand the Online Behavior of Communities,
Discover New Customers, and Protect True and Authentic Online Discourse
Profiles Scanned
On Facebook, Twitter /X, and Instagram
Fake Profiles
Identified by Cyabra
Fake Content
Created
The Solutions
Focusing Marketing Efforts and Budget on Real Profiles
Cyabra scanned almost 280K profiles that discussed WW84 on social media, before and after the movie’s release. Much of the sharp increase in negative sentiment was aimed towards the film’s star, actress Gal Gadot. Cyabra identified a community of over 25K fake profiles that represented a potential threat to Warner Media’s brand reputation, and could then be reported and removed.
Cyabra also identified the enthusiastic influencers and community leaders on Facebook, Twitter, and Instagram, helping Warner Media focus their marketing efforts on the authentic voices and communities to grow their digital footprint and market share online.
What Experts Say About Cyabra
Cyabra is leading the way in misinformation detection and provides us with meaningful insights that help us keep a pulse on all the different ways that our brands are being talked about.
The capacity for disinformation to spread is a risk that has always been around, but never at the scale, velocity, and magnitude that we are experiencing in the world today. Cyabra has demonstrated that it can identify bots, and detect how quickly disinformation is propagating.
Large audiences provide a large opportunity for nefarious actors to use it as a hook to either push new types of disinformation narratives or to connect long-standing disinformation narratives to exploit this new opportunity. Cyabra has really done a good job at identifying the information and just presenting it to you in a way that […]
Whereas social media listening tools address mentions and sentiment, Cyabra goes deeper, analyzing the profiles involved in the discourse, exposing bots, and uncovering fake campaigns. Cyabra’s technology helps companies detect attacks against their brand, respond in real-time, and defend themselves online.
Disinformation campaigns can quickly damage brands, causing harm to their reputation. Cyabra’s AI-powered platform helps us stay ahead of these threats, giving clients the insights they need to act swiftly and decisively.
About The Warner Media
WarnerMedia is part of Warner Bros. Discovery, one of the largest media companies in the world. WM manages popular digital sites of streaming services such as HBO NOW and DC Universe, and media brands such as CNN, Cartoon Network, Warner Bros, and New Line Cinema, with hits like Wonder Woman, Superman, Game of Thrones, South Park, Scooby-Doo and many others.
Our Work
