Balenciaga – Misinformation Analysis

December 1, 2022

Analyzing the online conversation regarding Balenciaga’s latest campaign and reputation.

Cyabra scanned hashtags on Twitter, Facebook, and TikTok regarding Balenciaga’s latest campaign, finding 12,745 profiles. The vast majority of content posted by the engaged profiles was highly negative. This campaign highlighted the corruption in the Hollywood fashion industry, opening a door for reputation threats towards celebrities and companies.

 

#Brand Reputation

Share this report
Bar chart illustrating daily social media sentiment toward Balenciaga between 18 Nov and 1 Dec 2022, with small positive peaks early on and steep negative values exceeding −50 percent beginning 22 Nov
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Phantom Fans Influencing the ESPN Conversation

July 29, 2025

Cyabra revealed that 41% of anti-ESPN discourse came from fake profiles, which reached an estimated audience of 150,000.

#Brand Reputation, Threat Actors

Daniel Defense

May 2, 2024

Cyabra detected the influence of fake accounts discussing the brand on X.

Area chart comparing activity of 1,039 authentic profiles (green) to 240 inauthentic profiles (red) out of 1,297 total, illustrating engagement trends over several July dates

#Brand Reputation

Reddit Stock Manipulation

August 1, 2024

Cyabra analyzed the fake accounts discussing Reddit's stock on X.

Three charts showing May 2024 data: a green and red area chart of Reddit account activity peaking on 22 May, a red line chart of the company’s stock price steadily falling from 21 to 23 May, and a combined dotted blue stock-price line with a dashed red line of fake-account activity revealing inverse correlation

#Stocks