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Balenciaga – Misinformation Analysis

Analyzing the online conversation regarding Balenciaga’s latest campaign and reputation.

Cyabra scanned hashtags on Twitter, Facebook, and TikTok regarding Balenciaga’s latest campaign, finding 12,745 profiles. The vast majority of content posted by the engaged profiles was highly negative. This campaign highlighted the corruption in the Hollywood fashion industry, opening a door for reputation threats towards celebrities and companies.


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