Saudi Arabia ‘Neom Project’

An analysis of portions of fake accounts commenting on the Neom Project.

Saudi Arabia plans to build an eco-friendly city called ‘The Line’. The project has sparked discourse on both Facebook and Twitter, with some praising the city’s green credentials, and others criticizing the impact on Saudi citizens. Analysis of 49,485 profiles found that 14.3% were fake. On Twitter, these included an orchestrated campaign dedicated to praising the project and spreading information about its development.

#National Security

Share this report
Area chart showing October 1, 2021 social media activity about the NEOM project; blue line represents all content peaking at nearly 70,000 posts around noon, orange line shows negative content (~7,000 posts), and red line indicates content from fake profiles (~7,500 posts)
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Impersonation and Phishing – KuCoin

February 1, 2023

Uncovering fake accounts impersonating KuCoin’s brand, and halting the hidden agenda.

Fake Twitter account impersonating KuCoin’s CEO displays a phishing link alongside a Chrome red warning page that labels the destination site as deceptive

#Brand Reputation

German Election Interference: Fake Profiles Promoting AfD

February 20, 2025

Over 1,000 fake profiles artificially boosted support for the far-right party AfD, spreading hundreds of misleading posts, attacking political opponents, and amplifying pro-AfD narratives. 

Composite visual of a social media post by a blond female politician with German text, paired with a circular network diagram of green and red dots representing online accounts and multiple comment snippets marked “FAKE,” illustrating suspected coordinated inauthentic activity

#Elections, National Security, Threat Actors

Gucci – Social Media Conversation

July 2, 2021

Analysis of inauthentic accounts discussing Gucci on Twitter, and the negative impact.

Tweet by Beautylove123 promoting NET-A-PORTER Pre-Fall 21 campaign with images of khaki wide-leg trousers and a small tan Jacquemus handbag

#Brand Reputation