Brand Reputation & Crisis Management – Bud Light
Cyabra researched the coordinated boycott against Bud Light.
Between May and June, Cyabra detected 684 Facebook profiles inciting a boycott of Bud Light, using hashtags like #Boycottbudlight and #Cancelbudlight. The majority of negative comments centered on Bud Light's transgender influencer Dylan Mulvaney. 17% of the profiles advocating for a brand boycott were found to be fake.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Event & Venue Risk Assessment – Barclays
May 11, 2023
Cyabra discovered an account creating conversations about disruptions to Barclays meeting.
Stock Manipulation on Social Media
June 27, 2024
Cyabra analyzed the impact of profiles attempting to manipulate stock prices using social media as their primary tool.
Bot Networks Amplify Controversial US Influencers
May 6, 2024
Cyabra analysis of high fake follower rates and interactions on influencer posts.
