Brand Reputation & Crisis Management – Bud Light
Cyabra researched the coordinated boycott against Bud Light.
Between May and June, Cyabra detected 684 Facebook profiles inciting a boycott of Bud Light, using hashtags like #Boycottbudlight and #Cancelbudlight. The majority of negative comments centered on Bud Light's transgender influencer Dylan Mulvaney. 17% of the profiles advocating for a brand boycott were found to be fake.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
The “Economic Blackout” Boycott: A Cyabra Research
March 6, 2025
Cyabra uncovered fake profiles amplifying #EconomicBlackout hashtag to attack major brands such as Amazon, Target, Best Buy and Walmart.
Cracker Barrel Backlash Amplified by Fake Profiles
August 25, 2025
Following Cracker Barrel's logo change, Cyabra uncovered a fake campaign attacking the company's reputation online.
The Digital Battlefield: Venezuela, the U.S., and the Fight for Narrative Power
September 7, 2025
Cyabra uncovered coordinated fake campaigns infiltrating Venezuela–U.S. conversations, blurring truth and driving geopolitical influence.
