Brand Reputation & Crisis Management – Bud Light
Cyabra researched the coordinated boycott against Bud Light.
Between May and June, Cyabra detected 684 Facebook profiles inciting a boycott of Bud Light, using hashtags like #Boycottbudlight and #Cancelbudlight. The majority of negative comments centered on Bud Light's transgender influencer Dylan Mulvaney. 17% of the profiles advocating for a brand boycott were found to be fake.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Digital Manipulation Around Bolsonaro’s Trial
September 7, 2025
Cyabra's analysis reveals competing influence campaigns exploiting Bolsonaro’s trial to sway Brazil’s political discourse.
Propaganda and Fake News – Yala News
April 23, 2023
Cyabra discovered that many profiles that interacted with Yala News were fake.
State Farm: Misinformation and Reputation Damage After Wildfires
February 13, 2025
Cyabra uncovered a huge wave of misinformation accusing State Farm of having "prior knowledge" of the wildfires.
