Brand Reputation & Crisis Management – Bud Light
Cyabra researched the coordinated boycott against Bud Light.
Between May and June, Cyabra detected 684 Facebook profiles inciting a boycott of Bud Light, using hashtags like #Boycottbudlight and #Cancelbudlight. The majority of negative comments centered on Bud Light's transgender influencer Dylan Mulvaney. 17% of the profiles advocating for a brand boycott were found to be fake.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Online Front Lines: Iran’s Bot Strategy
April 17, 2024
Investigation targets fake accounts manipulating Iran-Israel conflict discourse, analyzing methods and impact.
South Korea Elections – Audience Intelligence Analysis
May 20, 2025
Cyabra uncovered a coordinated disinformation effort ahead of South Korea’s election, with fake accounts driving negativity and pushing claims of election manipulation.
Analyzing Fake Campaigns in the Upcoming U.S. Elections
May 26, 2024
A fake X campaign targets Biden, and promotes Trump, reaching 185 million views.
