Inside Threats – Bank of America

Cyabra uncovered a TikTok profile targeting Bank of America.

The TikTok profile belongs to a former Bank of America employee who spread negative content targeted at the bank, claiming she was fired unjustly after complaining about harassment. Her video received numerous negative reactions directed at the bank, and suggestions that the former employee pursue legal action.

#banks, Brand Awareness, Brand Reputation, insider threat, Monitor Negative Content, Social Listening, Social Media, social risk