Cyabra identified that out of more than 14,000 pieces of content published after the leaked video of Marin, only 6.1% posted negative sentiment. There were also imposters within this discourse, making up 7.7% of all profiles within the discourse. The profiles and interactions within the conversation were primarily neutral and positive in sentiment.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.
