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Between May and June, Cyabra detected 684 Facebook profiles inciting a boycott of Bud Light, using hashtags like #Boycottbudlight and #Cancelbudlight. The majority of negative comments centered on Bud Light’s transgender influencer Dylan Mulvaney. 17% of the profiles advocating for a brand boycott were found to be fake.
Cyabra is a social threat intelligence company.
Cyabra uncovers threats to your company, product, people, and places by exposing disinformation and taking down malicious actors and bot networks online.
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