Inauthentic Activity in the Run-up to Election Day 2026
Cyabra’s final assessment of inauthentic activity across five 2026 US midterm races on X, Facebook and Instagram, with findings and a look ahead to 2028.
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Cyabra detected highly negative content regarding the widely popular coffee chain Starbucks, spread by authentic users who are displeased with the company as a whole. The content spreads word of boycotts, violence towards company executives, and desire to slander the company reputation. These posts have the potential of over 9,000,000 views. Report details profile execution and the risks posed towards Starbucks.
Cyabra’s final assessment of inauthentic activity across five 2026 US midterm races on X, Facebook and Instagram, with findings and a look ahead to 2028.
Cyabra’s analysis of six competitive 2026 midterm races found coordinated inauthentic activity in every race, concentrated in candidates’ replies sections.
Sony's decision to phase out physical PlayStation discs activated a pre-organized movement, attracted coordinated inauthentic amplification, and generated over 100 million views before the brand had responded.