Calls to Boycott Zara
Fake campaign of fake profiles targeting the official X account of Zara
Cyabra's objective was to assess the proportion of fake accounts active on the official Zara Twitter account and gauge their impact on the overall interactions on the page, as well as to detect their agenda.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Engagements Vs. Exposure – 5 PR Misconceptions
January 16, 2023
An analysis of common PR Misconceptions on social media.
EA Sports and FIFA 23
August 18, 2022
Analysis of #boycottFIFA23 and negative sentiment regarding the upcoming game FIFA 23.
