Calls to Boycott Zara

April 2, 2024

Fake campaign of fake profiles targeting the official X account of Zara

Cyabra's objective was to assess the proportion of fake accounts active on the official Zara Twitter account and gauge their impact on the overall interactions on the page, as well as to detect their agenda.

#Brand Reputation

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Circular node graph visualizing social media accounts discussing the Zara boycott, with green dots for authentic profiles and red dots for suspected inauthentic ones
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