Calls to Boycott Zara

April 2, 2024

Fake campaign of fake profiles targeting the official X account of Zara

Cyabra's objective was to assess the proportion of fake accounts active on the official Zara Twitter account and gauge their impact on the overall interactions on the page, as well as to detect their agenda.

#Brand Reputation

Share this report
Circular node graph visualizing social media accounts discussing the Zara boycott, with green dots for authentic profiles and red dots for suspected inauthentic ones
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Microsoft Hit by Fake Profile Campaign Over “AI Layoffs”

August 21, 2025

Cyabra revealed a coordinated disinformation campaign on X surrounding Microsoft’s "AI-driven layoffs", pushed by fake accounts amplifying divisive narratives to damage the company’s reputation.

#Brand Reputation, Stocks, Threat Actors

Saudi Arabia ‘Neom Project’

January 2, 2020

An analysis of portions of fake accounts commenting on the Neom Project.

Area chart showing October 1, 2021 social media activity about the NEOM project; blue line represents all content peaking at nearly 70,000 posts around noon, orange line shows negative content (~7,000 posts), and red line indicates content from fake profiles (~7,500 posts)

#National Security

A Coordinated Fake Campaign Targeting Tesla

March 25, 2025

Cyabra uncovered an orchestrated campaign aimed at manipulating Tesla’s stock.

Line chart comparing authentic and inauthentic social media profiles involved in a Tesla smear campaign, highlighting 7,876 total profiles with 37% inauthentic, example bogus tweets labeled FAKE, and a note of 6.78 million potential views

#Brand Reputation, Stocks, Threat Actors