Calls to Boycott Zara
Fake campaign of fake profiles targeting the official X account of Zara
Cyabra's objective was to assess the proportion of fake accounts active on the official Zara Twitter account and gauge their impact on the overall interactions on the page, as well as to detect their agenda.
#Brand Reputation
Related reports
Prime Minister Sanna Marin – Research Analysis
August 1, 2022
Analyzing the tone of online discourse surrounding Prime Minister Sanna Marin.
Impersonation – American Express
May 11, 2023
Two accounts were found to be impersonation American Express customer service accounts.
Impersonation – Trident Gaming
April 3, 2023
A fake profile using social phishing methods to impersonate a Trident account.
