Citibank
Inauthentic users create one-third of negative content regarding Citibank, primarily on Facebook.
Citibank draws commentary on Facebook and Twitter in three main languages: English, Indonesian and Malay; with the majority of comments originating from Singapore, Cambodia and the Philippines. Some 14.7% of accounts posting negative comment about Citibank are inauthentic, and in the English language, inauthentic profiles created about a third of the content. However, the majority of comments were posted to Twitter, accounting for 74% of comments against Facebook’s 26%.
#banks, Facebook, Inauthentic Accounts
Related reports
Impersonation – American Express
May 11, 2023
Two accounts were found to be impersonation American Express customer service accounts.
Social Media Analysis – Epstein Island
December 16, 2022
Effects of the discussion of Epstein’s Island on social media are analyzed.
Disinformation – Hamas-Israel War
October 24, 2023
Cyabra analyzed fake profiles participating in conversations about the Hamas-Israel war.
