Engagements Vs. Exposure – 5 PR Misconceptions
An analysis of common PR Misconceptions on social media.
Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
TF2 – Fake Activity Analysis
June 3, 2024
Cyabra analyzed the sentiment and fake accounts discussing TF2 on X.

The Rising Influence of Fake Accounts in the Online Climate Change Conversation
November 23, 2025
Cyabra’s latest analysis gives a data-driven look at how inauthentic profiles amplify climate misinformation across online conversations.

Gucci – Social Media Conversation
July 2, 2021
Analysis of inauthentic accounts discussing Gucci on Twitter, and the negative impact.

