Engagements Vs. Exposure – 5 PR Misconceptions

An analysis of common PR Misconceptions on social media.

Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.

#Brand Reputation

Share this report
Tweet from LEGO Star Wars Skywalker Saga countdown account reading '37 days till LEGO Star Wars the Skywalker Saga releases', accompanied by metrics of 1,362 engagements, 11,496,905 exposure, and 8,368 followers on a purple gradient background
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Insider Threats – Toyota

February 1, 2023

Discovery of former Toyota employee sharing harmful content to the brand's reputation.

Tweet by a former Toyota Group employee alleging the company treats workers like disposable parts and positions itself in right-to-work states to keep union membership low, posted on Feb 22 2023

#Brand Reputation

Philippine Election Manipulation- A Social Media Analysis

April 24, 2025

With the upcoming elections in the Philippines, Cyabra analyzed coordinated activity by fake profile on X.

Infographic combining a red bubble network chart of coordinated bot accounts with three fabricated social-media posts marked “FAKE,” attacking Philippine election candidates Imee Marcos and Camille Villar on a purple gradient backdrop

#Elections, Threat Actors

Disinformation Campaign Targeted Taiwan’s 2025 Vote

July 28, 2025

Cyabra uncovered how fake accounts used nuclear fear narratives and political framing to manipulate public sentiment ahead of Taiwan’s 2025 vote.

#Elections, National Security