Engagements Vs. Exposure – 5 PR Misconceptions
An analysis of common PR Misconceptions on social media.
Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Prime Minister Sanna Marin – Research Analysis
August 1, 2022
Analyzing the tone of online discourse surrounding Prime Minister Sanna Marin.
Johnny Depp Disinformation Campaign
January 2, 2020
Discovery of fake Twitter profiles driving discourse on the Depp-Heard trial.
Digital Manipulation Around Bolsonaro’s Trial
September 7, 2025
Cyabra's analysis reveals competing influence campaigns exploiting Bolsonaro’s trial to sway Brazil’s political discourse.
