Engagements Vs. Exposure – 5 PR Misconceptions
An analysis of common PR Misconceptions on social media.
Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Finding two main characteristics of how to identify an effective fake account
May 21, 2024
Cyabra determined characteristics of fake accounts capable of reaching large audiences.

Uncovering Iran’s Online Manipulation Network
July 9, 2025
Following a nationwide blackout in Iran, Cyabra uncovered a coordinated bot network spreading pro-Scottish and pro-Iran narratives on X.

Disinformation Networks Targeted Rafale Jets to Favor Iran and Pakistan
July 8, 2025
Cyabra uncovers coordinated disinformation networks smearing Rafale while boosting Iran and Pakistan’s jets.

