Engagements Vs. Exposure – 5 PR Misconceptions
An analysis of common PR Misconceptions on social media.
Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
The Rising Influence of Fake Accounts in the Online Climate Change Conversation
November 23, 2025
Cyabra’s latest analysis gives a data-driven look at how inauthentic profiles amplify climate misinformation across online conversations.

Insider Threats – Amazon
February 1, 2023
Uncovering prior Amazon employees sharing content attempting to harm the brand’s reputation

Morocco Trade Deals Cancellation over Western Sahara
October 2, 2021
High level of inauthentic profiles within discussions regarding EU-Moroccan trade deals.

