Finding two main characteristics of how to identify an effective fake account
Cyabra determined characteristics of fake accounts capable of reaching large audiences.
Cyabra found that fake accounts presenting as a woman will help the account gain more reach compared to presenting it as a male.
Moreover, age ranges, particularly 12-25, are most effective in gaining traction and reaching a larger audience with their content.
#Threat Actors
Fill up the form below and receive the full report directly to your inbox
Related reports
McDonald’s – Social Media Analysis
June 18, 2024
Cyabra analyzed the main narratives and fake accounts contributing to negative sentiment around McDonald's.

Shell Social Media Analysis
August 2, 2022
Competitor analysis for Shell and its main rivals, and analysis of results.

Air India’s Crisis Hijacked by Coordinated Fake Accounts
July 16, 2025
Cyabra unveiled how a network of fake accounts pushed critical narratives and manipulated public discourse to damage Air India’s reputation following the June 2025 crash.

