Finding two main characteristics of how to identify an effective fake account

Cyabra determined characteristics of fake accounts capable of reaching large audiences.

Cyabra found that fake accounts presenting as a woman will help the account gain more reach compared to presenting it as a male.

Moreover, age ranges, particularly 12-25, are most effective in gaining traction and reaching a larger audience with their content.

#Threat Actors

Share this report
Bar chart showing number of detected fake accounts by age group: 12–25 around 8,000, 26–32 about 3,500, 33–46 roughly 1,800, and 47–62 under 500
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Online Front Lines: Iran’s Bot Strategy

April 17, 2024

Investigation targets fake accounts manipulating Iran-Israel conflict discourse, analyzing methods and impact.

Collage of two fake pro-Iran social media posts; left panel shows a stylized illustration of an Iranian leader overseeing tanks and soldiers, right panel displays two political figures standing together above another post with a lion attacking an Israeli flag, all marked as fake and set against a purple gradient background

#National Security

Burger King – Social Media Analysis

June 5, 2024

Cyabra analyzed the main narratives and fake accounts driving negative sentiment toward Burger King.

Line graph tracking Burger King–related social media profiles between 25 May and 23 June 2024, displaying 862 total profiles with a peak surge at the end of May; green line represents 524 authentic profiles (60%) and red line represents 337 inauthentic profiles (39%)

#Brand Reputation

The China-Taiwan Crisis

September 18, 2022

Following Pelosi’s visit to Taiwan, Cyabra uncovered massive numbers of fake profiles.

Data visualization of social media sentiment clusters about the China-Taiwan crisis, three peach circles with mostly red dots displayed on a purple gradient background

#National Security