Finding two main characteristics of how to identify an effective fake account
Cyabra determined characteristics of fake accounts capable of reaching large audiences.
Cyabra found that fake accounts presenting as a woman will help the account gain more reach compared to presenting it as a male.
Moreover, age ranges, particularly 12-25, are most effective in gaining traction and reaching a larger audience with their content.
#Threat Actors
Fill up the form below and receive the full report directly to your inbox
Related reports
Bot Activity Accelerates the DEI Boycott Against Major Brands
December 1, 2025
Cyabra's analysis reveals significant inauthentic activity fueling the holiday boycott against Amazon, Target, and Home Depot.

Propaganda and Fake News – Yala News
April 23, 2023
Cyabra discovered that many profiles that interacted with Yala News were fake.

Digital Manipulation Around Bolsonaro’s Trial
September 7, 2025
Cyabra's analysis reveals competing influence campaigns exploiting Bolsonaro’s trial to sway Brazil’s political discourse.

