Scanning Twitter for conversations regarding Gucci fashion house revealed more than 10,000 profiles taking part, of which 14.2% were inauthentic. Most of the accounts involved in the conversation, both real and fake, were based in the United States. Both real and fake accounts were found to be spreading negative content regarding Gucci’s new red bag, released in collaboration with 100 Thieves. A community of twitter users were discovered posting similar content.
Cyabra’s analysis of six competitive 2026 midterm races found coordinated inauthentic activity in every race, concentrated in candidates’ replies sections.
Sony's decision to phase out physical PlayStation discs activated a pre-organized movement, attracted coordinated inauthentic amplification, and generated over 100 million views before the brand had responded.
Cyabra's analysis found a coordinated network of inauthentic accounts amplifying election fraud claims following a ballot paper shortage during South Korea's June 3 elections.
