Insider Threats – Toyota

Discovery of former Toyota employee sharing harmful content to the brand's reputation.

Cyabra discovered a threat actor identifying as a former Toyota employee, posting content criticizing the brand. The content posted provided negative details of employee treatment with the intention of harming the brands reputation. The profile has the ability to reach over 6,000 Twitter users and expose them to the offensive content. 

 

#Brand Reputation

Share this report
Tweet by a former Toyota Group employee alleging the company treats workers like disposable parts and positions itself in right-to-work states to keep union membership low, posted on Feb 22 2023
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Pizza Hut – Social Media Analysis

June 10, 2024

Cyabra analyzed the primary factors contributing to the online boycott of Pizza Hut on X and Facebook.

Side-by-side social posts: left, a tweet stating California lost nearly 10,000 fast-food jobs after the $20 minimum wage hike; right, an Instagram graphic showing several pizzas with the text “Pizza Hut has officially brought back the all-you-can-eat buffet,” plus a caption repeating the announcement

#Brand Reputation

Mondelēz

November 18, 2022

An analysis of snack foods company Mondelēz, including sentiment and comparative analysis.

Table comparing consumer sentiment for Mondelez, Nestle, Coca-Cola, and Mars Wrigley across product, price, service, and marketing, using green, orange, and red owl icons to signify positive, neutral, and negative reactions

#Brand Reputation

Social Media Analysis – Epstein Island

December 16, 2022

Effects of the discussion of Epstein’s Island on social media are analyzed.

Tweet alleging child predators from Epstein Island remain free, with hashtags about crimes against humanity, Epstein Island, and client list, above a partially visible list titled 'Epstein’s Island Visitors'

#Brand Reputation