Insider Threats – Toyota

Discovery of former Toyota employee sharing harmful content to the brand's reputation.

Cyabra discovered a threat actor identifying as a former Toyota employee, posting content criticizing the brand. The content posted provided negative details of employee treatment with the intention of harming the brands reputation. The profile has the ability to reach over 6,000 Twitter users and expose them to the offensive content. 

 

#Brand Reputation

Share this report
Tweet by a former Toyota Group employee alleging the company treats workers like disposable parts and positions itself in right-to-work states to keep union membership low, posted on Feb 22 2023
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

2024 United Kingdom Elections

May 16, 2024

Cyabra determined the proportion of fake accounts discussing upcoming UK elections.

#Elections

Brand Reputation & Crisis Management – Bud Light

June 9, 2023

Cyabra researched the coordinated boycott against Bud Light.

#Brand Reputation

The China-Taiwan Crisis

September 18, 2022

Following Pelosi’s visit to Taiwan, Cyabra uncovered massive numbers of fake profiles.

Data visualization of social media sentiment clusters about the China-Taiwan crisis, three peach circles with mostly red dots displayed on a purple gradient background

#National Security