Insider Threats – Toyota

Discovery of former Toyota employee sharing harmful content to the brand's reputation.

Cyabra discovered a threat actor identifying as a former Toyota employee, posting content criticizing the brand. The content posted provided negative details of employee treatment with the intention of harming the brands reputation. The profile has the ability to reach over 6,000 Twitter users and expose them to the offensive content. 

 

#Brand Reputation

Share this report
Tweet by a former Toyota Group employee alleging the company treats workers like disposable parts and positions itself in right-to-work states to keep union membership low, posted on Feb 22 2023
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Shell Social Media Analysis

August 2, 2022

Competitor analysis for Shell and its main rivals, and analysis of results.

Table showing Shell scoring 8 overall, outperforming BP 2, Chevron 5 and Exxon Mobil 2 in price, service and online presence ratings

#Brand Reputation

Mexico Elections: A Fake Activity Analysis on Claudia Sheinbaum

April 26, 2024

Investigation into fake Facebook accounts boosting narrative surrounding candidate, Claudia Sheinbaum

Analytics dashboard showing 501 total social media profiles, 186 inauthentic profiles (37%), 175 authentic profiles (34%), and a red-green line graph of daily activity from mid-March to mid-April

#Elections

RipCurl Boycott

April 2, 2024

Fake campaign of fake accounts calling to boycott the brand.

Line chart depicting a 424% surge in online mentions of Rip Curl from Jan 21–27 2024, above thumbnails of viral social media posts advocating a boycott of the surf brand

#Brand Reputation