McDonald’s – Social Media Analysis

Cyabra analyzed the main narratives and fake accounts contributing to negative sentiment around McDonald's.

Cyabra determined that 36% of the conversation surrounding McDonald's on X and Facebook was negative and had the potential to reach 1 billion views.

The fake profiles also called for boycotting the fast food chain on X due to their business ties with Israel. These posts had the potential to reach  732,000 views.

 

#Brand Reputation

Share this report
Line area chart comparing positive versus negative McDonald’s mentions on social media between 25 May and 23 June 2024; headline stats show 1,338 total profiles and 488 (36%) classified as negative spreaders
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Social Media Analysis – “Died Suddenly”

November 16, 2022

Cyabra found inauthentic accounts negatively discussing Netflix’s “Died Suddenly” on Twitter.

Tweet claims miscarriage spike is abnormal with hashtag DiedSuddenly, accompanied by a red bar chart showing a dramatic increase at the far right

#Brand Reputation, National Security

Pepsi – Social Media Analysis

June 15, 2024

Cyabra assessed the impact of negative discourse and the fake profiles discussing Pepsi online.

Side-by-side tweets on a purple gradient background: the left tweet jokes about Coca-Cola selling four times more than Pepsi, featuring a paused video of a young boy in a green shirt flipping a switch; the right tweet states Dr Pepper has overtaken Pepsi as the US’s No. 2 soda, displaying Dr Pepper and Pepsi logos side by side

#Brand Reputation

Digital Manipulation Around Bolsonaro’s Trial

September 7, 2025

Cyabra's analysis reveals competing influence campaigns exploiting Bolsonaro’s trial to sway Brazil’s political discourse.

#Threat Actors