McDonald’s – Social Media Analysis
Cyabra analyzed the main narratives and fake accounts contributing to negative sentiment around McDonald's.
Cyabra determined that 36% of the conversation surrounding McDonald's on X and Facebook was negative and had the potential to reach 1 billion views.
The fake profiles also called for boycotting the fast food chain on X due to their business ties with Israel. These posts had the potential to reach 732,000 views.
#Brand Reputation
Related reports
Saudi Arabia ‘Neom Project’
January 2, 2020
An analysis of portions of fake accounts commenting on the Neom Project.
Social Risk Analysis – Smithfield Foods
March 1, 2023
Online profiles spread extremist content against Smithfield Foods prior to protests.
