McDonald’s – Social Media Analysis
Cyabra analyzed the main narratives and fake accounts contributing to negative sentiment around McDonald's.
Cyabra determined that 36% of the conversation surrounding McDonald's on X and Facebook was negative and had the potential to reach 1 billion views.
The fake profiles also called for boycotting the fast food chain on X due to their business ties with Israel. These posts had the potential to reach 732,000 views.
#Brand Reputation
Related reports
Brexit Disinformation Campaign
January 2, 2020
Analysis of fake accounts discussing Brexit and the harm of negative messaging.
Brand Reputation & Crisis Management – Bud Light
June 9, 2023
Cyabra researched the coordinated boycott against Bud Light.
Pizza Hut – Social Media Analysis
June 10, 2024
Cyabra analyzed the primary factors contributing to the online boycott of Pizza Hut on X and Facebook.
