Netflix Brand Analysis

A study of Netflix’s social media image, including sentiment and comparative analysis.

A deep analysis of Netflix and competitors on social platforms discovered negative sentiment regarding Netflix, mostly related to high subscription prices and low quality movies. Over 12% of the activity was inauthentic. The report also includes comparative analysis of Amazon Prime and Disney Plus.

#Brand Reputation

Share this report
World map displaying density of social media conversations about Netflix, purple circles indicating volume across different countries on a purple gradient background
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

The Digital Battlefield: Venezuela, the U.S., and the Fight for Narrative Power

September 7, 2025

Cyabra uncovered coordinated fake campaigns infiltrating Venezuela–U.S. conversations, blurring truth and driving geopolitical influence.

#National Security, Threat Actors

Brand Reputation & Crisis Management – Bud Light

June 9, 2023

Cyabra researched the coordinated boycott against Bud Light.

#Brand Reputation

US Healthcare

August 2, 2022

Inauthentic profiles are amplifying negative social media commentary regarding American healthcare.

Bubble chart of online sentiment about US healthcare from August 17 to 25 2022, showing conversation spikes and annotation of the announcement that the US government will no longer pay for Covid-19 vaccines and treatments

#National Security