Netflix Brand Analysis

August 18, 2022

A study of Netflix’s social media image, including sentiment and comparative analysis.

A deep analysis of Netflix and competitors on social platforms discovered negative sentiment regarding Netflix, mostly related to high subscription prices and low quality movies. Over 12% of the activity was inauthentic. The report also includes comparative analysis of Amazon Prime and Disney Plus.

#Brand Reputation

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World map displaying density of social media conversations about Netflix, purple circles indicating volume across different countries on a purple gradient background
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