Netflix Brand Analysis

A study of Netflix’s social media image, including sentiment and comparative analysis.

A deep analysis of Netflix and competitors on social platforms discovered negative sentiment regarding Netflix, mostly related to high subscription prices and low quality movies. Over 12% of the activity was inauthentic. The report also includes comparative analysis of Amazon Prime and Disney Plus.

#Brand Reputation

Share this report
World map displaying density of social media conversations about Netflix, purple circles indicating volume across different countries on a purple gradient background
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Propaganda and Fake News – Yala News

April 23, 2023

Cyabra discovered that many profiles that interacted with Yala News were fake.

Network visualization of social media accounts represented by green, orange and red circles, with sample anti-Ukraine comments displayed beside the diagram on a purple gradient background

#Brand Reputation, National Security

Impersonation – Bank of America

May 11, 2023

Cyabra discovered 7 identical accounts impersonating Bank of America’s customer service.

Three impersonated “Bank of America Customer Service” social-media pages shown side by side, illustrating how fraudsters replicate the brand

#Brand Reputation, Threat Actors

Ticketmaster Impersonations

March 21, 2023

An analysis of fake profiles impersonating Ticketmaster customer service pages.

Three Facebook cover photo updates from a Ticketmaster UK Customer Service page displaying a navy background with prominent gold text reading VIP

#Brand Reputation