Netflix Brand Analysis

August 18, 2022

A study of Netflix’s social media image, including sentiment and comparative analysis.

A deep analysis of Netflix and competitors on social platforms discovered negative sentiment regarding Netflix, mostly related to high subscription prices and low quality movies. Over 12% of the activity was inauthentic. The report also includes comparative analysis of Amazon Prime and Disney Plus.

#Brand Reputation

Share this report

World map displaying density of social media conversations about Netflix, purple circles indicating volume across different countries on a purple gradient background

Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Pizza Hut – Social Media Analysis

June 10, 2024

Cyabra analyzed the primary factors contributing to the online boycott of Pizza Hut on X and Facebook.

Side-by-side social posts: left, a tweet stating California lost nearly 10,000 fast-food jobs after the $20 minimum wage hike; right, an Instagram graphic showing several pizzas with the text “Pizza Hut has officially brought back the all-you-can-eat buffet,” plus a caption repeating the announcement

#Brand Reputation

Brand Reputation – Starbucks

April 1, 2023

Analysis of negative sentiment towards Starbucks and its potential to harm.

#Brand Reputation

Social Risk Analysis – Smithfield Foods

March 1, 2023

Online profiles spread extremist content against Smithfield Foods prior to protests.

Tweet from Raven Deerbrook thanking Andy Greenberg and Wired, urging the USDA to stop Smithfield Foods from hiding animal cruelty in gas chambers, with hashtags StopGasChambers, SmithfieldGasChambers, USDA, and a quoted tweet describing pigs being asphyxiated in CO2 chambers

#Brand Reputation