Netflix Brand Analysis
A study of Netflix’s social media image, including sentiment and comparative analysis.
A deep analysis of Netflix and competitors on social platforms discovered negative sentiment regarding Netflix, mostly related to high subscription prices and low quality movies. Over 12% of the activity was inauthentic. The report also includes comparative analysis of Amazon Prime and Disney Plus.
#Brand Reputation
Related reports
Analyzing Fake Campaigns in the Upcoming U.S. Elections
May 26, 2024
A fake X campaign targets Biden, and promotes Trump, reaching 185 million views.
Impersonation – American Express
May 11, 2023
Two accounts were found to be impersonation American Express customer service accounts.
Pride Month and Rainbowashing
June 18, 2022
Consumer rage grows as brands celebrate Pride Month while supporting anti-LGBTQ politicians.