Pepsi – Social Media Analysis

June 15, 2024

Cyabra assessed the impact of negative discourse and the fake profiles discussing Pepsi online.

Cyabra detected a spike in negative sentiment toward Pepsi on X, Facebook and Instagram, featuring comparisons between Pepsi and its competitors, Coca-Cola and Dr. Pepper.

Moreover, 34% of the conversation about Pepsi was generated by fake accounts which aimed to boycott the brand.

#Brand Reputation

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Side-by-side tweets on a purple gradient background: the left tweet jokes about Coca-Cola selling four times more than Pepsi, featuring a paused video of a young boy in a green shirt flipping a switch; the right tweet states Dr Pepper has overtaken Pepsi as the US’s No. 2 soda, displaying Dr Pepper and Pepsi logos side by side
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