Pizza Hut – Social Media Analysis

Cyabra analyzed the primary factors contributing to the online boycott of Pizza Hut on X and Facebook.

After calls for an online boycott of Pizza Hut emerged on X and Facebook, Cyabra determined that fake accounts contributed to 36% of the discourse. 

The most viral post reached 1 million views and discussed layoffs that occurred following the minimum wage increase.

#Brand Reputation

Share this report
Side-by-side social posts: left, a tweet stating California lost nearly 10,000 fast-food jobs after the $20 minimum wage hike; right, an Instagram graphic showing several pizzas with the text “Pizza Hut has officially brought back the all-you-can-eat buffet,” plus a caption repeating the announcement
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Saudi Arabia ‘Neom Project’

January 2, 2020

An analysis of portions of fake accounts commenting on the Neom Project.

Area chart showing October 1, 2021 social media activity about the NEOM project; blue line represents all content peaking at nearly 70,000 posts around noon, orange line shows negative content (~7,000 posts), and red line indicates content from fake profiles (~7,500 posts)

#National Security

Pride Month and Rainbowashing

June 18, 2022

Consumer rage grows as brands celebrate Pride Month while supporting anti-LGBTQ politicians.

US dollar bills scattering across rainbow flag stripes, symbolizing brands profiting from Pride Month

#Brand Reputation

Profiles of Influence: Disinformation and the Charlie Kirk Assassination

September 18, 2025

Cyabra's analysis uncovered how fake accounts shaped the digital aftermath of Charlie Kirk’s assassination, spreading negative narratives to millions worldwide.

#National Security, Threat Actors