Pizza Hut – Social Media Analysis

June 10, 2024

Cyabra analyzed the primary factors contributing to the online boycott of Pizza Hut on X and Facebook.

After calls for an online boycott of Pizza Hut emerged on X and Facebook, Cyabra determined that fake accounts contributed to 36% of the discourse. 

The most viral post reached 1 million views and discussed layoffs that occurred following the minimum wage increase.

#Brand Reputation

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Side-by-side social posts: left, a tweet stating California lost nearly 10,000 fast-food jobs after the $20 minimum wage hike; right, an Instagram graphic showing several pizzas with the text “Pizza Hut has officially brought back the all-you-can-eat buffet,” plus a caption repeating the announcement
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