Pizza Hut – Social Media Analysis

June 10, 2024

Cyabra analyzed the primary factors contributing to the online boycott of Pizza Hut on X and Facebook.

After calls for an online boycott of Pizza Hut emerged on X and Facebook, Cyabra determined that fake accounts contributed to 36% of the discourse. 

The most viral post reached 1 million views and discussed layoffs that occurred following the minimum wage increase.

#Brand Reputation

Share this report
Side-by-side social posts: left, a tweet stating California lost nearly 10,000 fast-food jobs after the $20 minimum wage hike; right, an Instagram graphic showing several pizzas with the text “Pizza Hut has officially brought back the all-you-can-eat buffet,” plus a caption repeating the announcement
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

DeepSeek AI: Coordinated Fake Campaign

February 9, 2025

Cyabra uncovered a network of fake profiles promoting the hype around DeepSeek AI.

Two clustered bubble charts comparing social-media account networks, highlighting account sizes and sentiment colors in an analysis of the DeepSeek AI coordinated fake campaign

#National Security, Threat Actors

Calls to Boycott Zara

April 2, 2024

Fake campaign of fake profiles targeting the official X account of Zara

Circular node graph visualizing social media accounts discussing the Zara boycott, with green dots for authentic profiles and red dots for suspected inauthentic ones

#Brand Reputation

Mexico Elections: A Fake Activity Analysis on Claudia Sheinbaum

April 26, 2024

Investigation into fake Facebook accounts boosting narrative surrounding candidate, Claudia Sheinbaum

Analytics dashboard showing 501 total social media profiles, 186 inauthentic profiles (37%), 175 authentic profiles (34%), and a red-green line graph of daily activity from mid-March to mid-April

#Elections