Planet Fitness

April 2, 2024

Fake profiles spreading the boycott hashtags, with the first ever mention being fake.

Cyabra aimed to analyze the conversations around the boycott of Planet Fitness, sparked by accusations of gender discrimination in March 2024.

#Brand Reputation

Share this report
Collage of three fabricated Twitter posts labelled FAKE featuring #BoycottPlanetFitness messages, a Planet Fitness trending screenshot, and a pixel-art game image, highlighting disinformation targeting the gym chain
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Impersonation and Phishing – Bank Negara Indonesia

March 30, 2023

An analysis of fake profiles impersonating Bank Negara's customer service pages.

Comparison of Bank Negara Indonesia genuine customer care Twitter profile and a fake impersonator account, with green and red headers marking real versus imposter

#Brand Reputation

Disinformation – Hamas-Israel War

October 24, 2023

Cyabra analyzed fake profiles participating in conversations about the Hamas-Israel war.

Two Twitter posts labeled with red FAKE stamps on a purple gradient background, illustrating examples of misinformation circulating about the Hamas–Israel war

#National Security

Engagements Vs. Exposure – 5 PR Misconceptions

January 16, 2023

An analysis of common PR Misconceptions on social media.

Tweet from LEGO Star Wars Skywalker Saga countdown account reading '37 days till LEGO Star Wars the Skywalker Saga releases', accompanied by metrics of 1,362 engagements, 11,496,905 exposure, and 8,368 followers on a purple gradient background

#Brand Reputation