Planet Fitness

Fake profiles spreading the boycott hashtags, with the first ever mention being fake.

Cyabra aimed to analyze the conversations around the boycott of Planet Fitness, sparked by accusations of gender discrimination in March 2024.

#Brand Reputation

Share this report
Collage of three fabricated Twitter posts labelled FAKE featuring #BoycottPlanetFitness messages, a Planet Fitness trending screenshot, and a pixel-art game image, highlighting disinformation targeting the gym chain
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

The Digital Battlefield: Venezuela, the U.S., and the Fight for Narrative Power

September 7, 2025

Cyabra uncovered coordinated fake campaigns infiltrating Venezuela–U.S. conversations, blurring truth and driving geopolitical influence.

#National Security, Threat Actors

Android – Social Media Analysis

June 20, 2024

Cyabra analyzed the influence of fake profiles discussing Android on X and Facebook.

Line chart comparing authentic and inauthentic Twitter accounts (1,742 total) with a highlighted spike in late May, showing 27% inauthentic profiles, plus thumbnail cards of three accounts marked as fake

#Brand Reputation

2024 US Presidential Elections Highlights

November 26, 2024

A round-up of the fake campaigns, disinformation, and online attacks that surrounded the US presidential race.

Tweet by account named Scottish Girl reading 'Cats lives matter' and urging people to save cats, accompanied by a photoshopped picture of Donald Trump running through tall grass while holding two kittens, pursued by three barefoot Black men; the post includes the hashtag #CatsForTrump2024 and shows engagement metrics below

#Elections, National Security