Planet Fitness

April 2, 2024

Fake profiles spreading the boycott hashtags, with the first ever mention being fake.

Cyabra aimed to analyze the conversations around the boycott of Planet Fitness, sparked by accusations of gender discrimination in March 2024.

#Brand Reputation

Share this report
Collage of three fabricated Twitter posts labelled FAKE featuring #BoycottPlanetFitness messages, a Planet Fitness trending screenshot, and a pixel-art game image, highlighting disinformation targeting the gym chain
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Finding two main characteristics of how to identify an effective fake account

May 21, 2024

Cyabra determined characteristics of fake accounts capable of reaching large audiences.

Bar chart showing number of detected fake accounts by age group: 12–25 around 8,000, 26–32 about 3,500, 33–46 roughly 1,800, and 47–62 under 500

#Threat Actors

Midterms 2022 Overview

October 2, 2022

Analysis shows inauthentic users prevalent for Democrat and Republican supporting Twitter accounts.

Map showing 2022 U.S. Senate races with Democratic-held states in blue and Republican-held states in red, next to panels listing national and Georgia-specific social media scan topics and hashtags

#Elections

How Inauthentic Networks Fueled Indonesia’s Unrest

September 3, 2025

Findings from Cyabra uncover widespread fake profiles manipulating discourse and fueling polarization during Indonesia’s protests.

#National Security, Threat Actors