Planet Fitness

April 2, 2024

Fake profiles spreading the boycott hashtags, with the first ever mention being fake.

Cyabra aimed to analyze the conversations around the boycott of Planet Fitness, sparked by accusations of gender discrimination in March 2024.

#Brand Reputation

Share this report
Collage of three fabricated Twitter posts labelled FAKE featuring #BoycottPlanetFitness messages, a Planet Fitness trending screenshot, and a pixel-art game image, highlighting disinformation targeting the gym chain
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Boycott Similac

May 2, 2022

Authenticity analysis of the profiles spreading negative Twitter conversation on Similac.

Tweet from Robert Reich stating that 89% of the U.S. baby formula market is dominated by four companies, warning that high concentration magnifies supply shocks like the Similac recall and urging stronger antitrust enforcement against Abbott

#National Security

Brand Reputation – Starbucks

April 1, 2023

Analysis of negative sentiment towards Starbucks and its potential to harm.

Side-by-side tweets about Starbucks labor disputes, left displaying a rally poster reading “One day longer, one day stronger” with the Starbucks siren logo, right showing a Reuters image of former CEO Howard Schultz standing before a large Starbucks emblem

#Brand Reputation

Lithuanian-Russian Relations

May 1, 2024

Cyabra analyzed the narrative around Lithuanian-Russian relations on Facebook and X.

Diagram illustrating coordinated bot campaigns featuring colored network clusters of fake accounts, a sample fake profile with map, a propaganda post labelled NATO vs Russia, and a table listing suspicious profiles and networks

#National Security