Planet Fitness

Fake profiles spreading the boycott hashtags, with the first ever mention being fake.

Cyabra aimed to analyze the conversations around the boycott of Planet Fitness, sparked by accusations of gender discrimination in March 2024.

#Brand Reputation

Share this report
Collage of three fabricated Twitter posts labelled FAKE featuring #BoycottPlanetFitness messages, a Planet Fitness trending screenshot, and a pixel-art game image, highlighting disinformation targeting the gym chain
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Unmasking the Shadows

March 3, 2025

Cyabra analyzed state-sponsored fake campaign and bot network to understand their impact on public perception.

Network visualization of clustered social media accounts, large green circles illustrating conversation volume and red dots marking suspected disinformation sources

#National Security, Threat Actors

Pizza Hut – Social Media Analysis

June 10, 2024

Cyabra analyzed the primary factors contributing to the online boycott of Pizza Hut on X and Facebook.

Side-by-side social posts: left, a tweet stating California lost nearly 10,000 fast-food jobs after the $20 minimum wage hike; right, an Instagram graphic showing several pizzas with the text “Pizza Hut has officially brought back the all-you-can-eat buffet,” plus a caption repeating the announcement

#Brand Reputation

Coordinated Nigeria-Based Campaign Simulates Grassroots Demand for U.S. Intervention

November 30, 2025

The analysis conducted by Cyabra reveals how coordinated fake profiles from Nigeria infiltrated authentic U.S. social circles to manufacture a grassroots outcry for political intervention. 

#National Security, Threat Actors