Planet Fitness

April 2, 2024

Fake profiles spreading the boycott hashtags, with the first ever mention being fake.

Cyabra aimed to analyze the conversations around the boycott of Planet Fitness, sparked by accusations of gender discrimination in March 2024.

#Brand Reputation

Share this report
Collage of three fabricated Twitter posts labelled FAKE featuring #BoycottPlanetFitness messages, a Planet Fitness trending screenshot, and a pixel-art game image, highlighting disinformation targeting the gym chain
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

McDonald’s – Social Media Analysis

June 18, 2024

Cyabra analyzed the main narratives and fake accounts contributing to negative sentiment around McDonald's.

Line area chart comparing positive versus negative McDonald’s mentions on social media between 25 May and 23 June 2024; headline stats show 1,338 total profiles and 488 (36%) classified as negative spreaders

#Brand Reputation

Social Media Analysis – “Died Suddenly”

November 16, 2022

Cyabra found inauthentic accounts negatively discussing Netflix’s “Died Suddenly” on Twitter.

Tweet claims miscarriage spike is abnormal with hashtag DiedSuddenly, accompanied by a red bar chart showing a dramatic increase at the far right

#Brand Reputation, National Security

Unmasking the Shadows

March 3, 2025

Cyabra analyzed state-sponsored fake campaign and bot network to understand their impact on public perception.

Network visualization of clustered social media accounts, large green circles illustrating conversation volume and red dots marking suspected disinformation sources

#National Security, Threat Actors