PR Misconceptions – Posting Times

October 2, 2022

Individual brand analysis of customers’ social activity identifies optimum times for posting.

While most brands post their social content during convenient office hours, these are rarely the optimal times for content to be seen. Analysis of customer peak online activity on different platforms for three brands—Heineken, Lego and Google—shows that the ideal posting profile can vary wildly from brand to brand and platform to platform. 

#Brand Reputation

Share this report
Side-by-side heat maps comparing the best engagement times on Twitter and Facebook, with darker blue blocks showing peak activity across different hours and days
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Morocco Trade Deals Cancellation over Western Sahara

October 2, 2021

High level of inauthentic profiles within discussions regarding EU-Moroccan trade deals.

Tweet from account named davide asserting Western Sahara has always been Moroccan and criticizing Algeria, overlaid with a red 'FAKE' stamp indicating misinformation

#National Security

Online Reputation – First Republic Bank

March 1, 2023

Inauthentic users spreading disinformation created a negative trend toward First Republic Bank.

Bar chart of First Republic Bank social media sentiment from March 10–17 2023 showing daily negative percentages of –20%, –24%, –30%, –28%, –37%, –11%, –15%, and –13%

#Brand Reputation

Profiles of Influence: Disinformation and the Charlie Kirk Assassination

September 18, 2025

Cyabra's analysis uncovered how fake accounts shaped the digital aftermath of Charlie Kirk’s assassination, spreading negative narratives to millions worldwide.

#National Security, Threat Actors