PR Misconceptions – Posting Times
Individual brand analysis of customers’ social activity identifies optimum times for posting.
While most brands post their social content during convenient office hours, these are rarely the optimal times for content to be seen. Analysis of customer peak online activity on different platforms for three brands—Heineken, Lego and Google—shows that the ideal posting profile can vary wildly from brand to brand and platform to platform.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Profiles of Influence: Disinformation and the Charlie Kirk Assassination
September 18, 2025
Cyabra's analysis uncovered how fake accounts shaped the digital aftermath of Charlie Kirk’s assassination, spreading negative narratives to millions worldwide.

Impersonation and Phishing – KuCoin
February 1, 2023
Uncovering fake accounts impersonating KuCoin’s brand, and halting the hidden agenda.

Nepal’s Protests Show Fake Profiles Driving Real Impact
September 9, 2025
Cyabra reveals how inauthentic actors blended into Nepal’s protests to magnify outrage and reach millions.

