PR Misconceptions – Posting Times
Individual brand analysis of customers’ social activity identifies optimum times for posting.
While most brands post their social content during convenient office hours, these are rarely the optimal times for content to be seen. Analysis of customer peak online activity on different platforms for three brands—Heineken, Lego and Google—shows that the ideal posting profile can vary wildly from brand to brand and platform to platform.
#Brand Reputation
Related reports
Trump’s Assassination Attempt: Disinformation and Fake News
July 14, 2024
Following the assassination attempt, fake profiles spread the narrative that the shooting was staged.
Gucci – Social Media Conversation
July 2, 2021
Analysis of inauthentic accounts discussing Gucci on Twitter, and the negative impact.
Planet Fitness
April 2, 2024
Fake profiles spreading the boycott hashtags, with the first ever mention being fake.
