PR Misconceptions – Posting Times

Individual brand analysis of customers’ social activity identifies optimum times for posting.

While most brands post their social content during convenient office hours, these are rarely the optimal times for content to be seen. Analysis of customer peak online activity on different platforms for three brands—Heineken, Lego and Google—shows that the ideal posting profile can vary wildly from brand to brand and platform to platform. 

#Brand Reputation

Share this report
Side-by-side heat maps comparing the best engagement times on Twitter and Facebook, with darker blue blocks showing peak activity across different hours and days
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Saudi Arabia ‘Neom Project’

January 2, 2020

An analysis of portions of fake accounts commenting on the Neom Project.

Area chart showing October 1, 2021 social media activity about the NEOM project; blue line represents all content peaking at nearly 70,000 posts around noon, orange line shows negative content (~7,000 posts), and red line indicates content from fake profiles (~7,500 posts)

#National Security

Disinformation Ahead of Norway’s 2025 Election

August 10, 2025

Ahead of Norway’s election, Cyabra uncovered a coordinated disinformation network targeting Prime Minister Jonas Gahr Støre,

#Elections, National Security, Threat Actors

The China-Taiwan Crisis

September 18, 2022

Following Pelosi’s visit to Taiwan, Cyabra uncovered massive numbers of fake profiles.

Data visualization of social media sentiment clusters about the China-Taiwan crisis, three peach circles with mostly red dots displayed on a purple gradient background

#National Security