PR Misconceptions – Posting Times

October 2, 2022

Individual brand analysis of customers’ social activity identifies optimum times for posting.

While most brands post their social content during convenient office hours, these are rarely the optimal times for content to be seen. Analysis of customer peak online activity on different platforms for three brands—Heineken, Lego and Google—shows that the ideal posting profile can vary wildly from brand to brand and platform to platform. 

#Brand Reputation

Share this report
Side-by-side heat maps comparing the best engagement times on Twitter and Facebook, with darker blue blocks showing peak activity across different hours and days
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Johnny Depp Disinformation Campaign

January 2, 2020

Discovery of fake Twitter profiles driving discourse on the Depp-Heard trial.

Two contrasting tweets about Johnny Depp—one asserts he abused Amber Heard and mentions #JusticeForAmberHeard, while the other urges followers to support Depp with hashtags like #WeAreWithYouJohnnyDepp

#Brand Reputation

Phishing and Fake Campaigns – E-Trading Companies

April 1, 2023

Uncovering profiles targeting customers of financial service companies, and potential harm done.

Two nearly identical phishing tweets from supposed hacker accounts offering help with hacked trading or crypto-wallet accounts, shown side by side on a purple gradient background with repeated branded hashtags highlighted

#Brand Reputation

TF2 – Fake Activity Analysis

June 3, 2024

Cyabra analyzed the sentiment and fake accounts discussing TF2 on X.

Cyabra dashboard table listing Twitter profiles and #FixTF2 tweets, with columns for author, network, sentiment, authenticity labels marked inauthentic, and tweet snippets

#Brand Reputation