PR Misconceptions – Posting Times
Individual brand analysis of customers’ social activity identifies optimum times for posting.
While most brands post their social content during convenient office hours, these are rarely the optimal times for content to be seen. Analysis of customer peak online activity on different platforms for three brands—Heineken, Lego and Google—shows that the ideal posting profile can vary wildly from brand to brand and platform to platform.
#Brand Reputation
Related reports
Netflix Fake Campaign
April 30, 2024
Investigation into fake X accounts discussing Netflix, assessing impact and coordination.
Disinformation – Hamas-Israel War
October 24, 2023
Cyabra analyzed fake profiles participating in conversations about the Hamas-Israel war.
Event & Venue Risk Assessment – Barclays
May 11, 2023
Cyabra discovered an account creating conversations about disruptions to Barclays meeting.
